Toyota
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Press Releases
Toyota GAZOO Racing North America Announces 2026 GR Cup Series Schedule
Toyota GAZOO Racing North America (TGRNA), in partnership with SRO America, today announces the 2026 race schedule for the Toyota GR Cup Series. The series will once again feature 14 races across seven rounds, bringing thrilling action to some of the most famed racing circuits in North America, with drivers and teams competing in Toyota GR86 race cars for $1…
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Press Releases
AT&T to Enhance Emergency Response with Advanced Features for Next Generation 9-1-1
Key Takeaways: AT&T Mobility customers will be able to more seamlessly send picture and video messages to public safety answering points (PSAPs) that use AT&T ESInet. Select model year 2026 Toyota vehicles will be able to share advanced crash data with AT&T-served PSAPs. PSAPs will be able to more securely access public safety data from the cloud using a dedicated…
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Press Releases
IVS Shows Off the Artful Science of thePre-Collision System
When Olivia Boisineau, a corporate communications quality analyst with Toyota Motor North America, climbed into a Toyota Tacoma with Jarod Duncan, senior manager with Integrated Vehicle Systems, she knew she was in for an interesting ride. But Duncan, whose work – and that of his team – is critical to Toyota’s transformation to a mobility company, had a few tricks…
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Autos
Toyota Prius Plug-in Hybrid Gets Edgier with New Nightshade Edition
For 2026, Toyota is introducing the Prius Plug-in Hybrid Nightshade Edition – a bold new chapter in the Prius lineup that fuses sleek sophistication with an unmistakable edge. Built off the XSE grade, the Nightshade Edition elevates the iconic design with an array of captivating black accents that enhance the already stunning profile. From the sleek black badging and door sills…
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Press Releases
Electrified Trailblazer: The Toyota Prius Celebrates 25 Years in the U.S.
When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid vehicles. It set the stage for the electrification movement, captivating environmentally conscious drivers with its innovative spirit. Fast forward 25 years, and the 2026 Toyota Prius has evolved into a striking embodiment of sportiness and aggression. With its…
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Autos
Toyota Gears Up for an Epic Summer as Official Sponsor of the2025 Concacaf Gold Cup
Soccer fans get ready for a thrilling summer as they cheer on their favorite teams battling for the champion title in the electrifying 2025 Concacaf Gold Cup. Toyota proudly returns as the tournament’s official automotive sponsor, showcasing the power and enduring nature of the Tundra, Tacoma and 4Runner, while celebrating the indomitable spirit of soccer enthusiasts. This year, Toyota launches…
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Autos
Toyota Indiana Celebrates1-Millionth Hybrid
Hailing from the heartland of the U.S., Toyota Indiana celebrates a significant milestone as the 1-millionth hybrid vehicle rolled off the line at the Princeton plant. With the flash of its lights, and honk of its horn, a cool Wind Chill Pearl 2025 Toyota Sienna Platinum rolled off the line. Sienna has been assembled at Toyota Indiana since 2003, with…
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Press Releases
Toyota’s Collaborative Safety Research Center Completes Milestone 100th Project
Toyota’s Collaborative Safety Research Center (CSRC) announced today the completion of its 100th research project, a collaboration with the Massachusetts Institute of Technology (MIT) AgeLab. The project characterized non-driving related tasks during highway driving, with and without driver assistance technologies. At a media event today in Michigan, the teams presented some of their discoveries and detailed the long-time research engagement between…
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Autos
Toyota Announces Multifaceted Partnership with Latin GRAMMY Winning Singer-Songwriter, Ela Taubert
To kick off this year’s Latin music journey, Toyota announced a year-long partnership with Colombian pop phenom, Ela Taubert, who recently released her highly acclaimed debut album ‘Preguntas A Las 11:11’. The dynamic collaboration aims to redefine the journey of music discovery for young fans while providing a genuine connection with Toyota’s commitment to supporting emerging artists on their road…
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Autos
Three…Two…One: Toyota Debuts Amazing All-New RAV4
Today Toyota Motor North America announces the all-new, 2026 RAV4. For its sixth generation, America’s best-selling compact SUV will be available in three new designs that include Core, Rugged, and Sport styles – among which include a new-look Woodland grade and the U.S. market’s first-ever RAV4 GR SPORT model. The 2026 RAV4 also joins Toyota’s ever-growing list of exclusively electrified…
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