Toyota
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Press Releases
NFL Draft Lights the Way: Toyota Serves as Relentless Champion for the Future of Football
As the NFL Draft speeds towards Pittsburgh, Toyota Motor North America is serving as a relentless champion for the future of football by celebrating rising stars, across the youth level, playing FLAG, and those about to enter the NFL. It’s all part of Toyota’s belief: every journey deserves a spotlight. Toyota NFL Draft Flag Football Training Camp: Pittsburgh’s newest football star,…
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Autos
2027 Toyota Land Cruiser: Rugged Where It Counts, Premium Where It Matters
The Toyota Land Cruiser enters the 2027 model year with enhancements that further elevate its signature balance of rugged capability and refined luxury. New for 2027, available features include a High Mounted Air Intake and Heated and Ventilated Second-Row Outboard Seats. A new exterior color, Inked, has joined this year’s palette. The 2027 Land Cruiser is expected to arrive at…
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Autos
All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign
Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them. “The all-new, 6th generation RAV4 is a vehicle designed…
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Autos
Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results
Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis,…
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Press Releases
Driven by People, Powering the Future
It was 1986. Bon Jovi and Madonna filled the airwaves. Halley’s Comet whizzed overhead, and the Chicago Bears shuffled their way to a championship. Toyota also took a bold new step into U.S. operations, as it broke ground in Kentucky and set the stage for millions of vehicles rolling off the line, starting with the Toyota Camry sedan. Today, Toyota…
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Press Releases
Toyota Celebrates Team Toyota Athletes, including Andrew Kurka and Oksana Masters for Their Recent Achievements at the Highest Levels of Global Competition
Toyota celebrates Team Toyota athletes Andrew Kurka and Okana Masters for their recent success on the global sports stage, alongside the continued achievements of its full roster of Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors during the 2026 season. “We congratulate Andrew, Oksana and all our Team Toyota athletes and ambassadors for their achievements this season,” said…
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Press Releases
Toyota and Acclaimed Latin Grammy Winning Pop Star Ela Taubert Wrap Successful U.S. Tour Partnership with a Final Performance in Las Vegas
Toyota and Colombian singer-songwriter, ELA Taubert, wrapped a successful partnership during the recent U.S. leg of her tour, “Preguntas a las 11:11”, with an intimate pop-up show in Las Vegas, Nevada. Thousands of fans delighted in the singer’s lyrical music during tour stops in major cities including Los Angeles and New York. To mark the finale, Ela and Toyota invited…
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Press Releases
Toyota Honors the Lasting Impact of Jessie Diggins and Louie Vito and Celebrates All Team Toyota Winter Athletes and Athlete Ambassadors for Recent Achievements at the Highest Levels of Global Competition
Toyota honors Team Toyota athletes Jessie Diggins and Louie Vito as they announce their retirement from elite competition and prepare to close careers defined by leadership, longevity and excellence that reshaped their sports. Toyota also proudly celebrates the continued achievements of its full roster of Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors throughout the 2026 season. “Jessie…
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Autos
Toyota’s All-Electric Lineup Gains Rugged, Powerful New bZ Woodland SUV
Toyota’s most rugged addition to its battery-electric (BEV) lineup, the first-ever 2026 bZ Woodland is expected to arrive at dealerships nationwide next month. Equipped with standard all-wheel drive with X-MODE®, the bZ Woodland has a net combined system output of 375 horsepower and an EPA-estimated total driving range rating of up to 281 miles (the EPA-estimated driving range rating is…
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Autos
2026 Toyota C-HR Puts Sporty, Stylish Spin on the Compact Electric SUV
The all-new 2026 Toyota C-HR joins the automaker’s burgeoning battery electric vehicle (BEV) lineup. With an eye-catching, wide, athletic coupe-like profile, the model joins the revised bZ and the new bZ Woodland SUVs when it goes on sale next month. The C-HR also offers powerful electric performance, with dual motors and standard electronic All Wheel Drive (AWD) for 338 combined…
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