Toyota
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Press Releases
Toyota Honors the Lasting Impact of Jessie Diggins and Louie Vito and Celebrates All Team Toyota Winter Athletes and Athlete Ambassadors for Recent Achievements at the Highest Levels of Global Competition
Toyota honors Team Toyota athletes Jessie Diggins and Louie Vito as they announce their retirement from elite competition and prepare to close careers defined by leadership, longevity and excellence that reshaped their sports. Toyota also proudly celebrates the continued achievements of its full roster of Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors throughout the 2026 season. “Jessie…
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Autos
Toyota’s All-Electric Lineup Gains Rugged, Powerful New bZ Woodland SUV
Toyota’s most rugged addition to its battery-electric (BEV) lineup, the first-ever 2026 bZ Woodland is expected to arrive at dealerships nationwide next month. Equipped with standard all-wheel drive with X-MODE®, the bZ Woodland has a net combined system output of 375 horsepower and an EPA-estimated total driving range rating of up to 281 miles (the EPA-estimated driving range rating is…
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Autos
2026 Toyota C-HR Puts Sporty, Stylish Spin on the Compact Electric SUV
The all-new 2026 Toyota C-HR joins the automaker’s burgeoning battery electric vehicle (BEV) lineup. With an eye-catching, wide, athletic coupe-like profile, the model joins the revised bZ and the new bZ Woodland SUVs when it goes on sale next month. The C-HR also offers powerful electric performance, with dual motors and standard electronic All Wheel Drive (AWD) for 338 combined…
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Autos
Elevated Style Meets Modern Power in the Next Generation 2027 Toyota Highlander
Striking style, everyday versatility, and battery electric efficiency, that’s the all-new 2027 Highlander. With a stunning new look inside and out, and seating for up to seven, the latest Highlander is the all-electric Toyota built to carry the whole crew. It is also Toyota’s first three‑row battery‑electric vehicle (BEV) for the U.S. market and the first BEV assembled in America.…
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Autos
Charged and Ready
Meet the all-new 2027 Highlander. Featuring sleek, modern lines, an electric powertrain, and a spacious three-row cabin with comfort for the whole crew. #LetsGoPlaces About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500…
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Press Releases
Big Energy. Bigger Versatility. A New Adventure Starts February 10th
Big energy. Bigger versatility. A new adventure starts February 10th. #LetsGoPlaces About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. Toyota directly employs nearly 48,000 people in the U.S. who have contributed…
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Press Releases
Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand’s belief that while destinations may change, the people beside us are what truly matter. The two ads, “Superhero Belt” and “Where Dreams Began,” bring Toyota’s long-standing human-centric storytelling to life spotlighting moments, relationships and dreams…
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NASA
Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag
At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag. Super Bowl LX marks the apex of Toyota’s “All In. All Season.” campaign, which delivers community impact through regional and…
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Autos
Toyota Celebrates Team Toyota Winter Athletes and Athlete Ambassadors as They Prepare to Compete at the Highest Level of International Sport
Toyota proudly recognizes its Team Toyota Winter Olympic and Paralympic athletes and Toyota U.S. Ski & Snowboard athlete ambassadors for their dedication, performance and commitment to excellence as they continue their competitive journeys. “Toyota is proud to support our Team Toyota athletes and U.S. Ski & Snowboard athlete ambassadors in meaningful ways, both in competition and in their everyday lives,” said…
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Autos
The Tacoma Makes History … Again!
The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years…
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