Toyota
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Autos
Elevated Style Meets Modern Power in the Next Generation 2027 Toyota Highlander
Striking style, everyday versatility, and battery electric efficiency, that’s the all-new 2027 Highlander. With a stunning new look inside and out, and seating for up to seven, the latest Highlander is the all-electric Toyota built to carry the whole crew. It is also Toyota’s first three‑row battery‑electric vehicle (BEV) for the U.S. market and the first BEV assembled in America.…
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Autos
Charged and Ready
Meet the all-new 2027 Highlander. Featuring sleek, modern lines, an electric powertrain, and a spacious three-row cabin with comfort for the whole crew. #LetsGoPlaces About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500…
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Press Releases
Big Energy. Bigger Versatility. A New Adventure Starts February 10th
Big energy. Bigger versatility. A new adventure starts February 10th. #LetsGoPlaces About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. Toyota directly employs nearly 48,000 people in the U.S. who have contributed…
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Press Releases
Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand’s belief that while destinations may change, the people beside us are what truly matter. The two ads, “Superhero Belt” and “Where Dreams Began,” bring Toyota’s long-standing human-centric storytelling to life spotlighting moments, relationships and dreams…
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NASA
Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag
At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag. Super Bowl LX marks the apex of Toyota’s “All In. All Season.” campaign, which delivers community impact through regional and…
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Autos
Toyota Celebrates Team Toyota Winter Athletes and Athlete Ambassadors as They Prepare to Compete at the Highest Level of International Sport
Toyota proudly recognizes its Team Toyota Winter Olympic and Paralympic athletes and Toyota U.S. Ski & Snowboard athlete ambassadors for their dedication, performance and commitment to excellence as they continue their competitive journeys. “Toyota is proud to support our Team Toyota athletes and U.S. Ski & Snowboard athlete ambassadors in meaningful ways, both in competition and in their everyday lives,” said…
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Autos
The Tacoma Makes History … Again!
The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years…
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Press Releases
Toyota Strengthens Its Commitment to Music Discovery with Donation of $75,000 to Music Will
Music has the power to transform lives, providing young people with inspiration to create and thrive. That’s where music education and programs play a critical role for young people in diverse communities. Toyota recently partnered with nonprofit, Music Will, the largest nonprofit music program in the U.S., and made a donation of $75,000 to further support their commitment to aspiring…
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Press Releases
Toyota Elevates Arizona Proving Ground to a New Level
Toyota Motor North America (Toyota) today celebrated the completion of new construction and updated offerings at its Arizona Proving Ground. Joined by local government officials during an event, Toyota leaders revealed the enhancements for vehicle and automotive technology testing and development. “We are proud to strengthen the offerings at our world-class facility in Arizona, not only for Toyota, but for…
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Autos
Corolla Cross Hybrid Takes Center Stage in Toyota’s New Campaign with King Bach and SiriusXM®
Toyota partners with SiriusXM® to unveil the short brand film Tea Time, launching its newest national ad and media campaign celebrating the exciting Corolla Cross Hybrid. Assembled in Huntsville, Alabama, the Corolla Cross Hybrid is a versatile SUV that combines fuel efficiency with dynamic style, smart tech, and off-pavement capability. The new piece speaks to anyone that wants to break free…
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