Toyota
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Autos
2026 Land Cruiser: Built to Explore, Designed to Impress
The 2026 Land Cruiser continues to exemplify the perfect balance of rugged capability and refined luxury. Since its U.S. debut in 1958, the Land Cruiser has stood as a cornerstone of Toyota’s legendary off-road legacy. The 250 series Land Cruiser is a highly capable off-roader, blending premium features with a more accessible price point than previous generations. This iconic SUV…
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Autos
Toyota Claims 200th NASCAR Cup Series Victory
With Denny Hamlin’s win at World Wide Technology Raceway at Gateway, Toyota has earned its 200th NASCAR Cup Series victory. “Winning 200 NASCAR Cup Series races is an incredible achievement for everyone at Toyota and TRD, U.S.A.,” said Tyler Gibbs, president, TRD, U.S.A. “In our nearly two decades of competition in the NASCAR Cup Series, we have been fortunate to…
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Autos
2026 Toyota Highlander Gets Standard All Wheel Drive Across the Lineup
Toyota today announces the 2026 Highlander, which continues moving forward with bold style, a well-appointed three row interior, ample room for passengers and cargo, and a choice of gas or hybrid powertrains. For 2026, Highlander makes All Wheel Drive standard on gas models and a simplified grade structure, with feature-packed models available in four gas and three hybrid grades. For…
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Press Releases
Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4
Toyota’s SmartPath digital retail solution reached a milestone moment when Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth customer to purchase a Toyota using the innovative retail technology. On Aug. 19, Malone arrived at Ardmore Toyota in suburban Philadelphia to purchase her brand-new RAV4 through SmartPath. What she didn’t know was that Toyota representatives were waiting…
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Autos
All In, All Season: Toyota’s Largest NFL Campaign Puts Fans and Community First
Toyota North America is back for its third season as the Official Automotive Partner of the NFL, launching its most ambitious commitment yet to deliver unrivaled fan excitement, community impact and unforgettable cultural moments from pre-season fantasy drafts through Super Bowl LX. The brand’s “All In. All Season.” campaign efforts will focus on community impact through regional and national flag…
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Press Releases
2026 Toyota Corolla Hatchback Elevates Safety and Style with New Standard Features and New FX Edition
The 2026 Toyota Corolla Hatchback brings a fresh spark to everyday driving, delivering a fun and nimble ride that makes the daily commute something to look forward to. With its sharp handling and peppy performance, this hatchback adds a bit of excitement to getting around town or hitting the open road. But it’s not just about fun — the Corolla…
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Autos
Toyoda Gosei Develops “METEOCOAT” Painting Technology That Gives Offroad Vehicles a Powerful Appearance
Toyoda Gosei Co., Ltd. (TOKYO:7282) has developed “METEOCOAT,” which adds uneven texture to painted surfaces of plastic exterior parts as a decorative variation to meet the diverse tastes of automobile users. METEOCOAT is characterized by a rugged texture in which scratches do not stand out. This makes it suitable for offroad vehicles, especially those driven a lot on unpaved roads. METEOCOAT’s…
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Autos
Toyota GR Supra Named Official Pace Car for 2025 NASA Championships
The Toyota GR Supra will make its debut as the official pace car for the 2025 National Auto Sport Association (NASA) Championships, marking the third GR Sports car to carry out the duties for NASA’s Nationals. The event takes place September 4–7, 2025, at Ozarks International Raceway in Gravois Mills, Missouri. Finished in a bold Toyota GAZOO Racing livery of…
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Press Releases
AI-Powered Robot by Boston Dynamics and Toyota Research Institute Takes a Key Step Towards General-Purpose Humanoids
Boston Dynamics and Toyota Research Institute (TRI) announced a big step forward in robotics and artificial intelligence research: demonstrating a Large Behavior Model (LBM) powering the Atlas humanoid robot. In a video jointly released today by the two organizations, Atlas performs a long, continuous sequence of complex tasks that require combining object manipulation with locomotion. By adopting LBMs, new capabilities that previously…
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Press Releases
Building a Brighter Future: Toyota Invests in Childcare Centers for Manufacturing Team Members
Toyota is taking bold steps to support working parents as the company adds four, all-new childcare centers across its manufacturing footprint. New centers will serve parents at Toyota North Carolina, Toyota Mississippi, Toyota Alabama and Toyota West Virginia, building upon two existing childcare facilities for Toyota’s Kentucky and Indiana plants. Each of the new childcare centers is being developed in…
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