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Press Releases

Charmin is fixing the problem I didn’t know anyone had

-Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square. Charmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother…