Transparecy

Press Releases

Amazon Launches Transparency in Europe, India and Canada – A Product Serialization Service that Prevents Counterfeit at Scale

SEATTLE—July 10, 2019—Today, Amazon (NASDAQ:AMZN) announced the expansion of Transparency, its product serialization service, to France, Germany, Italy, Spain, U.K., India, and Canada. When brands use Transparency to apply unique codes to their products, customers, brands, Amazon, and other participants in the supply chain are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at…