TRD
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Autos
Toyota Claims 200th NASCAR Cup Series Victory
With Denny Hamlin’s win at World Wide Technology Raceway at Gateway, Toyota has earned its 200th NASCAR Cup Series victory. “Winning 200 NASCAR Cup Series races is an incredible achievement for everyone at Toyota and TRD, U.S.A.,” said Tyler Gibbs, president, TRD, U.S.A. “In our nearly two decades of competition in the NASCAR Cup Series, we have been fortunate to…
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Autos
The All-New 2025 Toyota 4Runner: The Icon That Inspires Exploration
The Toyota 4Runner’s reputation as a go-anywhere adventure vehicle has cemented it as an icon in American off-road culture. For over 40 years, 4Runner has stayed true to its original concept as an extremely capable, dynamic, and durable off-roader. As it enters its 6th generation, 4Runner has never been more capable, advanced and refined. Amenities and the passenger experience were key…
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Press Releases
David Wilson Earns Prestigious Bill France Award for Excellence
Retiring TRD U.S.A. president David Wilson was honored at the annual NASCAR Awards ceremony this past Friday evening with the Bill France Award for Excellence, one of the highest honors in NASCAR. The award recognizes those who have made a significant impact on the sport. “To be called up on stage by my dear friend, Jim France, and to be…
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Autos
Toyota Brings Action and Adventure to SEMA 2024
Toyota returns to the Specialty Equipment Market Association (SEMA) Show with a diverse exhibit that celebrates Toyota adventure for every lifestyle. Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, the 2024 display features a stunning array of vehicles. Highlights include several unique specialty builds and a variety of Toyota models enhanced with lifestyle features…
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Autos
Toyota Unveils Camry XSE Race Car For 2024 NASCAR Cup Series Season
Toyota revealed today a newly-designed NASCAR Cup Series (NCS) Toyota Camry XSE race car that will make its debut in the 2024 NCS season. The Camry XSE Next Gen follows the Toyota Camry TRD Next Gen, which produced 18 victories and 25 poles during the last two seasons of competition. Toyota, TRD (Toyota Racing Development, U.S.A.) and Calty Design worked…
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Press Releases
Toyota Racing Development and Original Grain Partner to Create the Solar Octane Collection
Original Grain, the renowned watchmaker known for its craftsmanship and commitment to sustainability, announces today a strategic collaboration with Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, to release a new watch collection. The Solar Octane watch collection pulls its vibrant color from the TRD Pro series of trucks including the newly redesigned Toyota Sequoia and Tundra. The Solar…
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Autos
Toyota Racing Development announces official relationship with Segra
Toyota Racing Development (TRD) is pleased to announce an official partnership with Segra, one of the largest independent fiber infrastructure bandwidth companies in the Eastern U.S. With over a century of helping customers achieve connectivity, Segra has been named as the Official IT Infrastructure Partner of TRD, along with receiving official status in Toyota’s single-make series, the GR Cup. Segra…
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Autos
Live Legendary with the All-New 2023 Sequoia Full-Size SUV
The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency. Coupled with Toyota’s long-lasting quality, durability and reliability, the three-row SUV is sure to stand tall in the large-size SUV segment when it hits dealerships at the end of…
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Autos
Toyota Revs Up Lineup with New 302-Horsepower RAV4 Prime
LOS ANGELES, Nov. 20, 2019 /PRNewswire/ — The fifth-generation Toyota RAV4, on the market for barely a year, is going more places than it has ever gone before. The arrival of the first-ever RAV4 TRD Off-Road model was announced earlier this year, and today, at the Los Angeles Auto Show, Toyota debuts a new premium, fun-to-drive RAV4 performance model with an estimated…
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Press Releases
2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models
CHICAGO, Feb. 7, 2019 /PRNewswire/ — Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the…
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