Truly Hard Seltzer
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Press Releases
KEEP IT LIGHT THIS HOLIDAY SEASON: TRULY HARD SELTZER WANTS TO PAY THE UTILITY BILL FOR YOUR HOLIDAY LIGHTS DISPLAY
‘Tis the season for decking halls and lighting up lawns, balconies, and living rooms, with an average of more than 80% of Americans planning to decorate for the holiday.i But electric utility bills can weigh heavily on festive households with increases reaching around $350 for elaborate displays.ii As an extension of the “Keep It Light” campaign that encourages fans to embrace joy and the…
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Press Releases
Lightly Fantastic: Truly Hard Seltzer Defies Gravity and Expectations With ‘Zero Gravity Bar’
Boston Beer Company’s Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is taking seltzer season to new heights by launching the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Drinkers will experience the light, fun, and refreshing flavors of Truly while they sip, float and flip at 32,000 feet in the same zero gravity environment utilized by…
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Press Releases
There’s Vodka in This! Truly Introduces its First Spirits-Based Seltzer, Truly Vodka Seltzer, Made with Premium, Six-Times-Distilled Vodka and Real Fruit Juice
On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four unique flavors including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach &…
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