Truly Zero Gravity Bar

Press Releases

Lightly Fantastic: Truly Hard Seltzer Defies Gravity and Expectations With ‘Zero Gravity Bar’

 Boston Beer Company’s Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is taking seltzer season to new heights by launching the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Drinkers will experience the light, fun, and refreshing flavors of Truly while they sip, float and flip at 32,000 feet in the same zero gravity environment utilized by…