Watermelon Vodka

Press Releases

In Celebration Of The New Watermelon Flavor, Absolut® Vodka Offers One Lucky Fan A Permanent “Fresh Escape” At Home This Summer

Absolut Vodka is getting a head start on summer with the launch of its all-new flavored vodka, Absolut Watermelon. The watermelon trend – which has grown 40% year over year among mainstream audiences1 – shows no signs of slowing down. In celebration of Absolut Watermelon, a tasty and summery flavored vodka, with no added sugar*, Absolut is giving one lucky fan…