Whiskey
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The Bar
Jack Daniel’s Debuts Design-Forward Halo MK1 Tennessee Whiskey with McLaren Mastercard Formula 1 Team
The Jack Daniel Distillery today announced the limited release of Jack Daniel’s Halo MK1 Tennessee Whiskey, a super premium collaboration with the McLaren Mastercard Formula 1 Team featuring custom packaging and specially-crafted Tennessee Whiskey that nods to the brands’ shared commitment to excellence. The bottle is the most premium and limited global release in Jack Daniel’s history, retailing at $599.99…
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The Bar
CHRIS STAPLETON AND BUFFALO TRACE MASTER DISTILLER HARLEN WHEATLEY INTRODUCE TRAVELLER WHISKEY FULL PROOF
Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton today unveil Traveller Whiskey Full Proof, a bold evolution of the original Blend No. 40, and the award-winning brand’s first line extension since its January 2024 debut. Bottled at 121 proof, the new release is a testament to the art of American whiskey blending, delivering…
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The Bar
Old Forester Honors its Prohibition Legacy with New 117 Series Release
Old Forester, America’s first bottled bourbon, proudly announces the latest release in its acclaimed 117 Series: Prohibition Era Still Proof. This limited-edition expression pays homage to Old Forester’s storied past as one of the few distilleries legally permitted to produce whiskey for medicinal purposes during Prohibition. Bottled at 130 proof, this special release is a nod to the historical fact that…
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Press Releases
Bird Dog Whiskey Launches Select Reserve Kentucky Straight Bourbon
Bird Dog Whiskey has launched a new offering that the fanbase has been clamoring for: a purebred Kentucky Straight Bourbon Whiskey. At 86 proof, Bird Dog Select Reserve Straight Bourbon Whiskey is smooth enough to sip on the porch, yet rich enough to be the backbone of Saturday tailgate cocktails. The nose opens with buttery caramel and roasted almonds, while…
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The Bar
Mezcal El Silencio Returns: IJW Whiskey Revives the Iconic Oaxacan Brand
Mezcal El Silencio is back and under new ownership, beginning a transformative era for the pioneering artisanal brand that introduced a new generation to mezcal. Following IJW Whiskey’s acquisition earlier this year, El Silencio returns with renewed momentum, expanded resources, and its new “Find Your Silence” campaign—a celebration of pause, reflection, and the art of savoring every moment. Mezcal El Silencio…
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The Bar
UNREINED WHISKEY LAUNCHES AS OFFICIAL WHISKEY OF TEXAS A&M ATHLETICS
Unreined Whiskey, founded in 2025, is proud to announce its designation as the official whiskey of Texas A&M Athletics. Starting this season, the brand is prominently featured throughout Kyle Field. Fans and former students can enjoy Unreined Whiskey at Texas A&M events where spirits are served and find it now available at Spec’s, Total Wine, and local retailers across Texas.…
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The Bar
Old Forester Honors Spirits Trailblazer Elmer Lucille Allen with Special Single Barrel Release
Old Forester is proud to announce a commemorative single barrel whiskey release honoring Elmer Lucille Allen, the first African American chemist at Brown-Forman and esteemed pioneering figure in the bourbon industry. This special bottling celebrates Elmer’s extraordinary legacy and decades long career as a scientist, artist, and advocate for diversity in the spirits industry and within the community. Elmer Lucille…
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The Bar
Hardin’s Creek® Kentucky Straight Bourbon Whiskey Unveils the Warehouse Series: A Three-Part Exploration of Flavor and Discovery
Hardin’s Creek® Kentucky Straight Bourbon Whiskey, the ultra-premium experimental whiskey from The James B. Beam Distilling Co., announces the release of The Warehouse Series. This limited-edition launch is a three-part collection consisting of Warehouse R (“Mushroom”), Warehouse W (“Beaver”) and Warehouse G (“Owl”) releases. The collectible, rare series highlights how changes to an aging environment during maturation – the warehouse itself – profoundly shapes the whiskey.…
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The Bar
Green River Introduces “Salute to Service” Personalized Label Program
In the spirit of service and just in time for the holiday season, Green River Distilling Co. will offer free, personalized labels that turn bourbon bottles into lasting tributes and an unforgettable gift. To create a custom label, fans can visit GreenRiverWhiskey.com/Army to add the name they wish to celebrate. Green River will print and ship a personalized label free of charge…
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The Bar
Whiskey JYPSI Toasts 250 Years of American Independence with “The Declaration”
As the nation approaches the 250th anniversary of the Declaration of Independence, Whiskey JYPSI announces its most historically significant release to date, Legacy Batch 003: “The Declaration.” This, the third limited-edition of the Legacy Series, is a rich and layered tribute to America’s revolutionary spirit, built from a reconstructed Maryland-style rye mash bill that reinterprets the past with modern craft and reverence. Whiskey…
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