Zippo Manufacturing Company

Press Releases

Zippo Unveils New Brand Platform Celebrating Individuals Who ‘Live With Confidence’

 Zippo Manufacturing Company, the world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products, is unveiling a new global brand platform, “Live with Confidence,” to support the brand’s evolution. For 90 years, Zippo has been making reliable, rugged essentials that have a built-better-than-necessary quality. The brand’s new positioning represents its longstanding commitment to fine craftsmanship…