Press Releases

Introducin​g Chic Color Palettes and Textures for New Spring Collection of Women’s Bags from OGIO


Salt Lake City, UT (April 15, 2014) – OGIO expands its popular women’s Button Collection of totes, crossbodies and messengers just in time for spring season trends. Women can now gain more versatility with the new colors, Cobalt, Raspberry and FELT (light gray) in addition to the existing line-up of color palettes which include black, emerald, red, terra (tan), tide (aqua) and yellow.

Combining function with a flair of femininity, the Button Collection is the top “go-to” purse option for the working woman. The new FELT fabric option adds textural interest and trendiness to the collection, all while maintaining a streamlined, sophisticated look. The Cobalt and Raspberry color choices emulate some of today’s leading trends, providing vibrant prints just in time for the spring season. Each bag in the Button Collection is carefully built to be light-weight, travel-friendly and stash away all must-haves like compacts, business cards, smartphones, lip stick and pens.

“We’ve recognized a major need for working and traveling women to have a robust choice of styles and colors for their bags,” said Dan Jelinek, VP of Lifestyle, OGIO. “With the roll out of these new hues, they can be certain they’re getting choices that are fashionable while still being functional.”

The Button Collection Features zippered pockets and a padded base to keep working women’s belongings safe and easily accessible at all times. The comfortable handles also make it a breeze to carry any Button Bag design during travel. With the ability to confidently enter each meeting with all that you need, while also expressing your personal fashionista, each design offers the best of both worlds.



About OGIO

OGIO International, Inc. is a lifestyle brand that carved a reputation as a designer of adrenaline-driven styled bags born from our sports heritage. We built this reputation by crafting our collections from high-performance materials surrounding intelligent design features that provide the ultimate combination of protection, comfort and organization. OGIO’s lifestyle collections include bags for work, travel and casual use and are uniquely styled to raise adrenaline levels at first glance.

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