Press Releases

Usha Expands its Mixer Grinders Range With the Launch of ‘Imprezza Plus’

NEW DELHIOctober 11, 2017 /PRNewswire/ —

Usha International, one of India’s leading consumer durables company, unveils its latest innovation in the kitchen appliances category – Imprezza Plus mixer grinder. True to its tagline, ‘Quieter Faster Tastier’, this mixer grinder is a technologically advanced product with advanced fluid dynamic blades.

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The new Imprezza Plus is customized with features like 100% copper motor, ensuring longer motor life and non-corrosive food grade stainless steel blades. Other features include heavy gauge stainless steel jars with flow breakers for efficient grinding of both dry and wet ingredients, a high torque and high speed motor running up to 21000 rpm with less noise levels even while heavy or continuous grinding.

The mixer grinder comes with a set of five jars to support all the mixing-grinding-blending and storage needs. It includes a chutney jar, a dry jar, a wet jar, a blending jar with fruit filter and a grind and store jar.

A pan-India media campaign has also been planned for the launch of the Usha Imprezza Plus mixer grinder during the festive season. The product is priced at INR 6295/- and comes with a five-year warranty on motor and two year on product. Usha Imprezza Plus mixer grinder is available at all the leading stores across India.

About Usha International Ltd.:

Usha International Ltd. is a trusted household consumer durables company. All the products including kitchen appliances, fans, sewing machines, power products, water coolers and dispensers and auto components are marketed under the ‘Usha’ brand name. Headquartered at Gurgaon, Usha has overseas offices in China and Sri Lanka.

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