Press Releases

HELLA showcases emerging mobility solutions at AutoMobili-D

PLYMOUTH, Mich., Jan. 15, 2018 /PRNewswire/ — Lighting and electronics expert HELLA will give attendees at the 2018 North American International Auto Show (NAIAS) the opportunity to personally experience its innovative solutions shaping the future of mobility. For the first year, the company will have a demo vehicle at AutoMobili-D equipped with many of its latest autonomous driving solutions, including enhanced sensor, camera and lighting technologies, which are crucial components of advanced driver assistance systems (ADAS) and help OEMs create safer and more intelligent vehicles. Along with its demo vehicle, HELLA will host a booth at AutoMobili-D that features the company’s technology investment group, HELLA Ventures, and many of their partnerships focused on the development of advanced technologies. Its presence at AutoMobili-D will highlight the company’s leadership in advancing critical industry trends like autonomous driving, connectivity & digitalization, efficiency & electrification, individualization, and creating new partnerships.

“Here at HELLA, we are proud to leverage our vast knowledge of lighting and electronics to develop next-generation technologies that assist OEMs in manufacturing vehicles ready for the autonomous future that lies ahead,” said Steve Lietaert, President of HELLA Corporate Center USA. “We are excited to demonstrate several of our latest technologies on a vehicle at AutoMobili-D this year, and give visitors the chance to ‘Experience Tomorrow‘ for themselves.”

HELLA’s solutions on its demo vehicle include:

  • Its 77GHz radar sensors, which offer precise 360-degree environment recognition for detection of objects – from cars to bicyclists to pedestrians. This capability is necessary for fully autonomous driving and parking, and is made possible through the sensors’ compact design.
  • The SHAKE (Structural Health and Knock Emission) sensor, which provides vehicles a new level of awareness by enabling them to feel their surroundings. The technology detects structure-borne sound waves generated by contact or knocks on the vehicle body, such as early parking damages, through a piezoelectric foil.
  • Its Multi Lens Array (MLA) technology, a type of light projection, that utilizes 170 micro projection lenses to generate graphics onto the ground. HELLA’s light projections with MLA technology can project sharp, homogenous images and graphics onto the ground up to 13 feet beyond the vehicle, even on rough surfaces. The projected graphics can be multi-colored, elongated and even animated shapes of images, such as logos and letters, to offer OEMs and consumers new possibilities in safety, comfort and design. Another key benefit is the projection’s ability to remain in place without interruption when drivers and passengers open and close the vehicle’s doors.
  • HELLA’s ADAS Camera Software, developed by HELLA Aglaia, which is a modular solution that is flexible and scalable in design to support the rollout of ADAS in volume as well as highly automated functions. The production-ready software for level three and four autonomous driving fits both OEM-owned and third party-owned IP platforms, and works through learning-based algorithms to detect light sources, traffic signs, pedestrians vehicles and more.

Visitors to NAIAS 2018 can learn more about HELLA’s advanced solutions in its AutoMobili-D booth AD07/08, located in the autonomous driving section, in partnership with Behr-Hella Thermocontrol GmbH, HBPO GmbH, BreezoMeter and HELLA Ventures.

Additionally, for the fourth consecutive year, HELLA will host invited customers in its private exhibit space on the third floor of Cobo Center during Industry Preview days on Jan. 17-18. The company will use this space to showcase many of its newest developmental technologies.

HELLA GmbH & Co. KGaA, Lippstadt: HELLA is a global, family-owned company, listed on the stock exchange, with around 40,000 employees at over 125 locations in some 35 countries. The HELLA Group develops and manufactures products for lighting technology and electronics for the automotive industry and also has one of the largest retail organizations for automotive parts, accessories, diagnostics, and services within Europe. With nearly 7,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. Furthermore, with sales of 6.6 billion euros in the fiscal year of 2016/2017, the HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies. 


Show More


I am the owner of and the Verizon Wireless Reviewer for Ben’s love of gadgets came from his lack of a Nintendo Game Boy when he was a child . Ben vowed from that day on to get his hands on as many tech products as possible. Ben’s approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, Ben is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Hangouts: Beavercountyemt Skype: Ben.Oaks

Related Articles

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
WP to LinkedIn Auto Publish Powered By :
%d bloggers like this: