Casio Announces Newest Motorsports-Inspired EDIFICE Timepiece With Carbon

Written by Ben

February 23, 2018

DOVER, N.J.Feb. 22, 2018 /PRNewswire/ — Casio America, Inc. is proud to announce the EQS800 as the newest model in its EDIFICE collection of men’s watches. Designed under the concept of “speed and intelligence,” the EQS800 features a dial made from carbon materials — the same type of carbon used on the vehicles of top Formula 1® race teams. This timepiece also comes with enhanced solar charging technology to provide consumers with enough energy, so they never miss a beat whether traveling for business or taking a spirited drive down the coast.  

“The EDIFICE EQS800 is a testament to the advancements in technology we bring to the table with this line of timepieces,” said David Johnson, Vice President of Casio’s Timepiece Division. “We understand that consumers are looking for high-quality products that meet the challenges of their fast-paced lives and that is what we strive to bring to our EDIFICE line. The EQS800 provides both function and fashion for consumers looking to impress and stay on time.”

Solar Power 
The new EQS800’s solar chronograph has enhanced charging technology that can continually store energy via a solar panel located under the inset dials. This solar charging technology enables the use of a carbon fiber dial – a first for a Casio solar chronograph. Casio’s Solar Power, which consists of a solar panel system that converts light to electricity and eliminates the need for battery changes. It can even be charged in low or fluorescent light. After a full-charge and without further exposure to light, the timepiece has a battery life of approximately five months.

Motorsports-Inspired
Casio has been an official partner of the Scuderia Toro Rosso Formula 1 team since 2016 and the EQS800 showcases innovation derived from a world-class race team. The carbon fiber utilized in this timepiece, as well as the sharp, bold look emulates the materials and design of a Formula 1 race car.   

The timepiece comes in three models; EQS800CDB-1AV with stainless steel band and black IP bezel; EQS800CBD-1BV with stainless steel band and blue IP bezel; or EQS800CPB-1AV with black resin band and black IP bezel and case. The EQS800 is water resistant up to 100 meters and protected with a scratch resistant mineral crystal. Additional features include a stopwatch, date display, and battery level indicator.

Casio’s EDIFICE EQS800 is now available nationwide for a MSRP of $170 at select jewelry and watch retailers, as well as ShopCasio. For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the worlds leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit casio.com/home.

 

SOURCE Casio America, Inc.

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