February 20, 2018 – Sigma Corporation is proud to announce the launch of its first online publication, SEIN Online. An original web magazine available in both English and Japanese, SEIN Online aims to share Sigma’s passion and respect for visual culture and the art of photography, highlight the company’s unique approach to manufacturing, and shed light on the challenges involved in its quest to create the world’s best optical gear.
Original Content Capturing the Heart of Photography Culture
SEIN Online boasts a variety of creative and informative content – interviews, essays, special features and more – to explore the joy and depth of taking photographs. With this latest edition of the magazine Sigma seeks to push readers to engage in new ways of thinking about photography and give them insight into the company’s efforts to create high-quality, innovative optical products.
Sigma will continuously update SEIN Online with new content, in addition to publishing relevant material from the original print version of the magazine. Readers will have the opportunity to enjoy even more content from Sigma and SEIN Online with the launch of the official SEIN Online Instagram account. The official Instagram account can be accessed at: www.instagram.com/sigma_sein/.
About SEIN, Sigma’s Original Print Magazine
Originally launched in 2014 as a quarterly print magazine, SEIN was distributed free to readers throughout Japan. The name of the magazine comes from the German word ‘SEIN,’ meaning “to exist” or “to be,” reflecting Sigma’s belief that photography allows individuals to broaden their points of view and see the world in novel and interesting ways. So far, Sigma has published 13 issues of the magazine in Japanese and English, all created completely in-house, affirming the company’s longstanding commitment to creating quality products.
For more information about SEIN, please visit: www.sigma-sein.com/en/about/.
About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last.
Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.