NEW YORK – MARCH 22, 2018 – Samsung Electronics America, Inc., the number one selling brand of major appliances, today opened a four-day showcase of premium home appliance innovation and inspiration at the 2018 Architectural Digest Design Show (ADDS). Samsung’s booth features two distinct design experiences – one devoted to its Chef Collection line of premium built-in kitchen appliances, the other to Samsung’s latest connected living innovations including the new 2018 Family Hub refrigerator.
Samsung’s Chef Collection blends chef-inspired features and thoughtful technology in a professional level appliance line that reflects how people live in the kitchen today. This sophisticated suite of cooktops, pro ranges, wall ovens, hoods, dishwashers and refrigerators – including the industry’s first 42” 4-Door Flex model – lets home chefs handle the preparation of any meal with proficiency and style, whether they are 5 course, 5 minute or 5 ingredient cooks. Chef Collection also integrates Wi-Fi and Bluetooth capabilities for seamless control and monitoring of the cooking process via smartphone.
“The Built-in category is a fast-growing area of opportunity for us, and we’ve made some significant inroads over the past couple of years,” said Tom Halford, Vice President, Premium & Builder, Home Appliance, Samsung Electronics America. “Chef Collection is our latest introduction for the category, bringing smart technology and beautiful design that is meaningful and caters to how consumers live their lives today.”
The Chef Collection line brings many innovative features to the built-in category. These include View Inside cameras, first made possible by the Samsung Family Hub refrigerator, which lets users see inside their refrigerator from anywhere. Chef Collection induction cooktops feature Virtual Flame technology, a large FlexZone™ cooking surface, and LED-illuminated knobs which signal whether the cooktop is on or off.
The Family Hub and other connected appliances will also be on display at ADDS, as Samsung demonstrates how its home appliances make the smart home more intelligent and personalized. The 2018 Family Hub refrigerator enables consumers to do what wasn’t possible in the kitchen before. This includes new food management features that allow shopping lists and meal preparation to work together based on what’s in the refrigerator, including tracking food expiration dates and recipe creation. Family Hub is also more intelligent, with the ability to control the smart home from the refrigerator through Samsung SmartThings, and Bixby voice assistant which responds to voice commands and gives a personalized overview of the day’s calendar events, weather and more.
The Architectural Digest Design Show, now in its 17th year, draws approximately 40,000 attendees to see innovations in kitchen, bath, furniture, accessories, lighting, and art.
For more information about Samsung home appliances, visit www.samsung.com.
 TraQline, Number 1 market share of the large US home appliance in 2016 and 2017.