Press Releases

Schwinn Releases Limited Edition Stranger Things Bike

MADISON, Wis.June 4, 2018 /PRNewswire/ — Starting today, fans of the hugely popular Netflix show, Stranger Things, will get a chance to own an iconic piece of the series. Schwinn, a brand of Dorel Industries (TSX: DII.B, DII.A), and Netflix have partnered to create a limited edition “Mike’s Bike” bicycle, designed in the same style as one of the main character’s rides. There will be just 500 bikes available and can only be purchased by calling 1-800-SCHWINN (1-800-724-9466).

“The bikes featured in Stranger Things have almost become their own characters,” says Milissa Rick, senior director of marketing, Schwinn. “These retro bikes are the kids’ primary form of transportation – taking them towards adventure and away from danger. It’s exciting to be a part of this incredible series with the launch of Mike’s Bike.”

The limited-edition Mike’s Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things. Keeping in line with the old school feel of both the series and the bike, Mike’s Bike is only available for purchase by calling 1-800-SCHWINN. The number will be shared with the public in a Chicago Tribune newspaper ad, and in a 1980’s style TV commercial on Schwinn social media channels (view commercial here).

Mike’s Bike comes in a special edition, retro themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear “sissy” bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appear in other areas on the bike. Mike’s Bike retails for $379.

ABOUT SCHWINN 
Schwinn is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sportssegment, encompassing several powerhouse brands, including Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.  Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages.  Information about Schwinn bicycles is available at www.SchwinnBikes.com.  

SOURCE Schwinn

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks

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