Schwinn Releases Limited Edition Stranger Things Bike

Written by Ben

June 4, 2018

MADISON, Wis.June 4, 2018 /PRNewswire/ — Starting today, fans of the hugely popular Netflix show, Stranger Things, will get a chance to own an iconic piece of the series. Schwinn, a brand of Dorel Industries (TSX: DII.B, DII.A), and Netflix have partnered to create a limited edition “Mike’s Bike” bicycle, designed in the same style as one of the main character’s rides. There will be just 500 bikes available and can only be purchased by calling 1-800-SCHWINN (1-800-724-9466).

“The bikes featured in Stranger Things have almost become their own characters,” says Milissa Rick, senior director of marketing, Schwinn. “These retro bikes are the kids’ primary form of transportation – taking them towards adventure and away from danger. It’s exciting to be a part of this incredible series with the launch of Mike’s Bike.”

The limited-edition Mike’s Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things. Keeping in line with the old school feel of both the series and the bike, Mike’s Bike is only available for purchase by calling 1-800-SCHWINN. The number will be shared with the public in a Chicago Tribune newspaper ad, and in a 1980’s style TV commercial on Schwinn social media channels (view commercial here).

Mike’s Bike comes in a special edition, retro themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear “sissy” bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appear in other areas on the bike. Mike’s Bike retails for $379.

ABOUT SCHWINN 
Schwinn is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sportssegment, encompassing several powerhouse brands, including Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.  Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages.  Information about Schwinn bicycles is available at www.SchwinnBikes.com.  

SOURCE Schwinn

Related Articles

NASA Astronaut Loral O’Hara, Expedition 70 Science Highlights

NASA Astronaut Loral O’Hara, Expedition 70 Science Highlights

https://youtu.be/h00lGKadlbY NASA astronaut Loral O’Hara is returning home after six months aboard the International Space Station. During her time on the orbiting laboratory, O’Hara contributed to dozens of scientific investigations and technology demonstrations to...

3 Essential Tips for a Refreshing Spring Clean with Tineco

3 Essential Tips for a Refreshing Spring Clean with Tineco

Spring is not only a season of renewal in nature but also the perfect opportunity to revitalize your living space. Tineco, at the forefront of cleaning innovation, offers tips and solutions to transform this chore into an efficient and even enjoyable experience. Here...

Check out our Amazon Store

Lookin in our Amazon Store and pick up the items we review and talk about (if you purchase something from our store, we earn a small comission)

Join Our Newsletter

Click below and never miss a thing