WEST HOLLYWOOD, Calif., Aug. 8, 2018 /PRNewswire/ — Slacker, a wholly owned subsidiary of LiveXLive Media, Inc. (NASDAQ: LIVX), a global digital media company focused on live entertainment, today announced the launch of #WCE (“Woman Crush Everyday”) Country, a digital station devoted to introducing and elevating female country artists, and Slacker Studio, a mobile app which allows hosts and contributors to remotely add music and commentary to Slacker stations. Both the station and the app were formally introduced at a launch party in Nashville, co-hosted by WME and Change the Conversation, an organization focused on gender equality in the music industry.
“We have amazingly talented women making music in Nashville, and they deserve to be heard,” said Jess Wright, Slacker’s Country Format Captain. “In 2017, more than 97% of the artists who appeared on the year-end Country Top 40 were male. This doesn’t reflect the quality of music created by women; it reflects a lack of support from the gatekeepers of country music who believe that women have limited commercial appeal. I’m excited that, through Slacker, we can bring the music of female country artists directly to our audience, curated by the people who are most passionate about it – the women in Nashville’s music industry.”
#WCE Country and the Slacker Studio app were unveiled at the August 7 launch party. In keeping with one of #WCE’s goals – breaking emerging artists – Natalie Stovall, Post Monroe, and Lauren Duskiperformed. Held at WME’s Nashville office, attendees included musicians, songwriters’ managers, journalists, and other women involved in Nashville’s music industry, many of whom were given VIP access to the Slacker Studio app to share their perspective and personal stories on #WCE Country. “I’m thrilled that there’s another platform to support female artists,” said Leslie Fram, the co-founder of Change the Conversation and the senior vice president of strategy at CMT. “Women have always been the cornerstone of country music, and their voices need to be heard.”
#WCE Country will be hosted and curated by female artists, with additional women in the music industry adding commentary and selecting songs. Grammy nominee Cam, whose “Burning House” was the top-selling single by a female country artist in 2015, is the station’s first host.
#WCE Country can be accessed at https://www.slacker.com/station/wce-country.
About LiveXLive Media, Inc.
LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) is a global digital media company focused on live entertainment. The Company operates LiveXLive, one of the industry’s leading live music streaming platforms; Slacker Radio, a streaming music pioneer; and also produces original music-related content. LiveXLive is the first ‘live social music network’, delivering premium livestreams, digital audio and on-demand music experiences from the world’s top music festivals and concerts, including Rock in Rio, EDC Las Vegas, Hangout Music Festival, and many more. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. Through its owned and operated Internet radio service, Slacker Radio (www.slacker.com), LiveXLive delivers its users access to millions of songs and hundreds of expert-curated stations. The Company also operates a social influencer network, LiveXLive Influencers. The Company is headquartered in West Hollywood, CA. For more information, visit us at www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, ability to maintain compliance with certain financial and other covenants, successfully implementing the Company’s and Slacker’s growth strategy, including relating to their technology platforms and applications, management’s relationships with industry stakeholders, changes in economic conditions, competition, and other risks including, but not limited to, those described in the Company’s 2018 Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on June 29, 2018, and the numerous other factors set forth in the Company’s filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements except as may be required by law.