BEREA, Ohio – Since 1998 Volant Performance has been a fixture in the air intake marketplace and has been on the cutting-edge of the air intake category with items such as: closed-box aftermarket air intake designs, air scoops and the introduction of 100,000 mile plus, no maintenance, Donaldson PowerCore® Dry Filtration. Now Volant Performance is re-writing its story again with a new look, new marketing and stronger brand promises.
After Volant was acquired by TMG Performance Products in the fall of 2013 there has always been a vision to take the already strong brand and improve upon it and in Q4 2018 that vision is becoming a reality. By investing in Air Intake design language, new improved lid designs, better packaging, improved instruction sheets, lifetime warranty protection, enhanced Map Pricing Program and the “Volant for Life” air filtration program, TMG Performance is moving toward that vision.
“For the past few years this program and strategy has been taking shape and it’s exciting to see it come to fruition” said Brent Noward, Marketing Manager, TMG Performance Products. “We’ve been wanting to move in this direction for quite some time and the timing just never quite lined up to tackle this initiative, which makes this program so exciting. Today we believe we are better positioned than ever, with the addition of resources including Chris Thomson (National Sales Manager) and an expanded engineering department to take the necessary steps to evolve the brand and further its popularity amongst consumers.”
Volant Performance’s new program and air intake designs will be on display at SEMA in 2018 at booth 24929 and available 11/1 in the marketplace.
For more information about Volant Performance visit www.volant.com or call 800.486.0999