NEW YORK (PRWEB) NOVEMBER 23, 2018
Litra today announced that it has been named a CES® 2019 Innovation Awards Honoree for the LitraPro. The announcement was made during CES Unveiled New York, an invite-only tech event bringing together top media, exhibitors and industry leaders for a sneak peek of the products and trends expected at CES 2019, which will run January 8-11, 2019 in Las Vegas, NV.
An annual program that celebrates outstanding design, the CES Innovation Awards recognizes honorees across 28 product categories. A panel of judges, including designers, engineers and members of the tech media, reviews submissions based on design, functionality, consumer appeal, engineering and how the products compare with competition.
This is Litra’s second CES Innovation Award, after winning the same award in 2017 for their first light, the LitraTorch. Litra has also won a New Bay Best of Show Award, announced at the National Association of Broadcasters (NAB) Show, and the International Design Excellence Awards (IDEA)for their LitraPro and LitraTorch lights.
The LitraPro is the world’s first full spectrum, bi-color, compact, photo and video adventure light on the market. Built with bluetooth compatibility, adjustable color temperature, and fully dimmable lighting, the LitraPro breaks the mold of traditional portable photo and video lighting solutions. Designed for the most demanding run-and-gun scenarios, remote production, mobile studios and impossible-to-light small spaces, the LitraPro achieves an entirely new level of compact, rugged, professional lighting.
“The LitraPro photo and video light has been selling off the shelves since it hit the market in October,” said Litra President Scott Gant. “This product really resonates with amateur and professional creatives alike for both on-camera lighting and mobile studio applications. We are honored to be recognized for the second year in a row with a CES Innovation Award for our design and engineering solutions!”
The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)™, owner and producer of CES, the world’s largest and most influential technology event. CTA has been recognizing achievements in product design and engineering since 1976.
The LitraPro will be on display in the Innovation Awards Showcase and at booth #46254 at the upcoming CES 2019. CES 2019 will showcase life-changing technology across every major industry, featuring 4,500 exhibitors across 2.75 million net square feet (260K net square meters) of exhibit space. CES provides access to the very latest transformative tech, such as 5G connectivity, artificial intelligence, augmented and virtual reality, smart home, smart cities, sports tech, machine learning and more.
LITRA®, Professional Adventure Lighting. Litra is a passionate group of product designers, manufactures, innovators and entrepreneurs who have been helping companies design, build and bring world-class products to market for over a decade. Litra put all the years of photography LED expertise into bringing their own lighting products to market. For more information please visit http://www.litra.com
CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
About Consumer Technology Association
Consumer Technology Association (CTA)™ is the trade association representing the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.