iRobot® Reinventing Lawn Care with Terra™ Robot Mower

Written by Ben

February 4, 2019

BEDFORD, Mass.Jan. 30, 2019 /PRNewswire/ — Having already changed the way people clean with the iconic Roomba® robot vacuum and Braava® family of robot mops, iRobot Corp. (NASDAQ: IRBT), the leader in consumer robots, is reinventing how people care for their lawn with the Terra™ robot mower. Terra™ features state-of-the-art mapping and navigation technologies, high-performance, high-quality mowing, and easy installation. A video and photos of the robot were unveiled on iRobot.com today.

Terra is unique because it learns its environment using iRobot’s Imprint™ Smart Mapping technology. It mows like people do, intelligently navigating a yard cutting efficiently in straight, back-and-forth lines. Terra remembers where it is in the yard and where it still needs to cover. If the robot’s battery runs low, it will return to its base to recharge and then resume mowing until the yard is complete.

Terra will offer consumers a welcome alternative to existing robotic lawn mowers by eliminating the need for costly and labor-intensive boundary wires. Combining Imprint™ Smart Mapping technology and a newly developed wireless communications system, including standalone beacons, users just place the wireless beacons around their yard, drive the robot once around the perimeter, and schedule Terra to mow. Users have total control over where the robot goes and where it doesn’t go, so it will stay on the lawn and out of the flowers.

Because Terra is connected, users can use the iRobot HOME App to customiz­­e their robot – from adjusting the height of the grass to controlling precisely when the lawn is cut, day or night. The robot is designed with rugged features to help it operate in inclement weather and navigate tough outdoor terrain.

“iRobot is building an ecosystem of robots and technologies that help people do more both inside and outside of the home,” said Colin Angle, chairman and CEO of iRobot. “The robot mower segment is well established in EMEA and has tremendous room for growth in other markets, including North America. With its ease of use and premium mowing features, Terra is poised to give consumers a whole new way to think about how they take care of their lawn.”

Availability:
The iRobot Terra robot mower will be available for sale in Germany and as a beta program in the U.S. in 2019. Specific availability and pricing will be announced at a later date. Please visit www.irobot.com/robot-lawn-mower for more information. Images and a video can be downloaded at http://media.irobot.com/media-kits?item=28.

About iRobot Corp.  
iRobot®, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 25 million robots worldwide. iRobot’s product line, including the Roomba and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. For more information about iRobot, please visit www.irobot.com.

For iRobot Investors  
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation’s expectations concerning product development, product features and functionality, product availability and management’s plans, objectives and strategies. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K.

SOURCE iRobot Corp.

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