RVINE, Calif., May 23, 2019 – Kia Motors America today announced the ultimate EDM music festival experience – the Kia Soul Station Powered by SiriusXM. This immersive activation is designed to provide festival goers with an unforgettable experience and help them refuel their souls in a fun, refreshing way. The activation will feature amazing music, one-of-a-kind glam rooms and a beautifully designed space that promotes the 2020 Kia Soul and SiriusXM. The Kia Soul Station will be a part of three of the most popular EDM Music Festivals this Summer: the Sunset Music Festival in Tampa, FL, May 25-26; the Spring Awakening Music Festival in Chicago, June 7-9; and the Electric Zoo Music Festival in New York City, August 30 – September 1.
“The Kia Soul has a long history of supporting and promoting cutting edge music, and we are thrilled to provide EDM music festival attendees with not only this one-of-a-kind music festival experience, but to also introduce them to an all-new species of the Kia Soul, the third-generation of our most iconic vehicle,” said Saad Chehab, vice president, marketing communications, Kia Motors America.
The Kia Soul Station Powered by SiriusXM is a place where guests can enjoy a little soap, some suds, and the chance to get their glam on. As they enter each festival, guests will be greeted by a 16-foot wide misting arch, so they can cool off before they heat up the dance floor. The Soul Station will also feature a “Human Car Wash” consisting of foam cannons, spinning brushes and drying fans, as well as the “Shine Room,” a beautifully designed space where festival goers can sample a variety of makeover products to glam up their style before heading back to the dance floor.
Two Kia Soul models will be on site at each festival for attendees to explore and a wall of tablets will allow attendees to explore the SiriusXM All Access package and sample music from its popular EDM channels, including BPM, Diplo’s Revolution, and SiriusXM Chill. In addition, hosts from SiriusXM’s BPM channel will be on-site interviewing festival performers.
Beginning May 25 at 10 am ET, subscribers since May 10, 2019, will be able to enter online for the chance to win a trip for two to New York, NY including airfare, hotel stay, and a pair of VIP passes to the Electric Zoo Music Festival in NYC. For Official Rules visit www.siriusxm.com/EZoo2019.
Since taking the automotive industry by storm when introduced in 2009, the Kia Soul defined and still dominates the category. For the third generation, Kia “gave it everything” and poured more of its “soul” into every inch of the vehicle, resulting in rugged performance, thrilling technology and urban practicality, qualities that appeal to drivers of all ages.
For more information on the Kia Soul Station Powered by SiriusXM EDM Music Festival experience, follow Kia, SiriusXM, the Sunset Music Festival, Spring Awakening Music Festival, and Electronic Zoo Festival on Facebook, Instagram, and Twitter.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.
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