Third Generation’s Complete Redesign Increases Consumer Satisfaction
- Forte is the highest ranked entry in the compact car segment
- APEAL award comes on the heels of Forte topping its segment in the J.D. Power Initial Quality Study
IRVINE, Calif., July 30, 2019 – One of Kia Motors America’s (KMA) best-selling models – the Forte compact sedan – has earned a J.D. Power Automotive Performance, Execution and Layout (APEAL) award. The announcement comes on the heels of Kia being named the highest ranked mass market brand in the J.D. Power Initial Quality Study for the fifth consecutive year, with the Forte recognized for its segment-topping performance in the compact car segment1.
“Kia developed the third-generation Forte to take on the toughest the compact segment has to offer and the result is a world-class vehicle that raises the bar in terms of styling, packaging and content,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “Earning back-to-back J.D. Power APEAL and IQS awards, the Forte demonstrates Kia’s high level of commitment to quality and the ownership experience.”
Redesigned for the 2019 model year, the Forte takes on a more sophisticated design and desirable features, transforming one of KMA’s best-selling vehicles into something much more than just a commuter car. For the 2020 model year, the Forte adds two exciting new sport trims to complete the versatile model line, which now comprises FE, LXS, GT Line, EX, and GT.
The J.D. Power APEAL study measures new-vehicle owners’ overall satisfaction with their vehicles in the first 90 days of ownership. The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.
1 The Kia Forte received the lowest rate of reported problems among compact cars in the 2019 J.D. Power U.S. Initial Quality Studies of new vehicle owners’ experience with their own vehicle after 90 days of ownership. Visit jdpower.com/awards.