Press Releases

SideChef and Haier Partner to Make the Smart Fridge the Culinary Centerpiece of the Kitchen


SAN FRANCISCO, Sept. 5, 2019 /PRNewswire/ — SideChef, the all-in-one home cooking platform, and Haier announced today that Haier Smart Refrigerators in the European market will now feature smart recipes from the SideChef platform. Haier smart fridge owners will now have access to step-by-step recipes that are recommended based on their refrigerator inventory and is designed to make the home cooking experience easier than ever before. Haier’s new smart refrigerators powered by SideChef will be on display at this year’s IFA conference in Berlin, Germany, demonstrating its role in the new home cooking journey.

SideChef’s “smart recipe” format is being widely adopted amongst appliance giants for its user-centric design. Haier hopes to engage its refrigerator owners in a way that is both practical and delightful. Guided recipes are now at users’ fingertips, ensuring successful meal preparation every time. SideChef’s rich recipe content is curated from chefs and culinary professionals, unlocking unlimited meal potential while taking into consideration cuisine cravings, dietary restrictions, and general preferences.

“SideChef is proud to partner with Haier and aid the company in its expansion outside of China,” said SideChef founder and CEO, Kevin Yu. “We’re thrilled to expose more of the European market to the ease of cooking with the SideChef platform.”

“Haier bends ourselves to smart home. SideChef is one of our best cooperators to achieve this aim, especially in the recipe program,” announced Haier global smart refrigerator solution Director, David Dang. “We are willing to deepen our cooking cooperation in the future.”

SideChef has launched previous integrations with brands including GE Appliances and LG. Users can also benefit from in-app integrations with Amazon Fresh for seamless grocery delivery, and Amazon Alexa and Google Home Hub devices for smart assistant guided cooking.

About SideChef
SideChef is an all-in-one home cooking platform that provides over 15,000 interactive smart recipes with recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. SideChef offers in-app meal planning, grocery delivery, and smart kitchen connectivity. Founded by Kevin Yu in 2014, the company pioneers the next generation of cooking practices with a focus on personalization, inspiration, and connectivity at every step of the meal-making process.

SideChef is available for free on iOS and Android devices. The SideChef app has won Google Play Editor’s Pick for ‘Best Apps of 2017, inspiring the creation of over 2.5 million meals in home kitchens around the world. For more information, visit

About Haier
Haier, born in 1984, has 29 manufacturing bases, 8 integrated R&D centers and 19 overseas trading companies. Its products cover eight categories: refrigerators, washing machines, water heaters, air conditioners, television, kitchen appliances, smart appliances and customized products. Over 30 years of growth, Haier insights into the changes of demands in family life, and constantly forges Haier brand into a contemporary brand representative. Visit for more information.

the authorBenjamin
I am the owner of and the Verizon Wireless Reviewer for Ben’s love of gadgets came from his lack of a Nintendo Game Boy when he was a child . Ben vowed from that day on to get his hands on as many tech products as possible. Ben’s approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, Ben is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Hangouts: Beavercountyemt Skype: Ben.Oaks

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