The holiday season is fast approaching, so it’s time to give your marketing strategy a holiday makeover. These five holiday marketing ideas will help get your company and products into the festive spirit just in time for the holidays.
Debut holiday packaging
No holiday is complete without a few fun decorations. Custom holiday packaging is a great way to market seasonal or limited-time products. Festive holiday colors and designs offer a fun variation on the product’s typical packaging, which will intrigue buyers and may entice them to buy. Even products that are not sold on a limited-time or seasonal offer can benefit from a holiday makeover. Changing the product packaging for the holiday season sets your company apart from the competition and will help your products fly off the shelves.
Host a holiday giveaway
Spread some holiday cheer this season by hosting a holiday contest or giveaway. Giveaways are a great way to get consumers involved and excited about the upcoming season, making it one of the best holiday marketing ideas around. Your holiday giveaway can be as large or as little as you like. Social media giveaways are an easy way to draw a large crowd. Seasonal contests in which customers participate in fun challenges or games are also a great way to get consumers involved in the holiday spirit.
Support a charity
The holidays are a time for giving. This holiday season, support a local charity to give back to your community and spread a bit of cheer. Donating a portion of your sales to a charitable organization will encourage customers to open their hearts as well, and can lead to an overall increase in sales. Your company can also volunteer their time at a local charity. This will help increase brand recognition throughout your community while also giving back to those in need.
Create seasonal content
Incorporating seasonal content into your digital marketing strategy is a great way to utilize social media and access a wider audience during the holiday season. Spreading holiday cheer across social media sites such as Facebook, Twitter, and Instagram will grab the attention of consumers. Targeted ads on certain social media sites can also help increase revenue during the holiday season.
Holiday shopping can be a taxing event for shoppers, but bundling your products will help ease your customers’ shopping woes. Not only does bundling simplify the shopping experience for the customer, but it can also increase sales of your company’s products. Offering discounts for products purchased together incentivizes the customer to buy more, which can significantly impact product revenue.