Press Releases

Sigma 2019 PhotoPlus Expo Showcase to Highlight Brand New fp Digital Camera, New Full Frame Mirrorless Lenses

Ronkonkoma, New York — October 8, 2019 – Sigma Corporation of America, a leading camera, photography lens, cine lens, flash and accessories manufacturer, will have the latest Sigma product lineup on display at the 2019 PhotoPlus Expo (PPE) at booth #837 at the Javits Convention Center in New York City from October 24 – 26, 2019. The largest photography event in North America, PPE attendees will have the chance to get hands-on with the newest still and cine imaging gear from Sigma, including the brand new Sigma fp, the world’s smallest and lightest full-frame mirrorless digital camera. Also on display will be the first lenses from Sigma’s recently announced high-performance lens series for full-frame mirrorless cameras: the 35mm F1.2 DG DN Art14-24mm F2.8 DG DN Art and 45mm F2.8 DG DN Contemporary.

Sigma Product Highlights at PhotoPlus Expo 2019
From fast and sharp primes to workhorse zooms, Sigma has the perfect lens solution for every photographer’s needs. In addition to the latest Sigma imaging innovations, attendees will be able to see the entire Sigma lens lineup on the stand. Featured products on display will include:

Sigma fp – The Smallest and Lightest Full-Frame Mirrorless Digital Camera
With dimensions of 112.6×69.9×45.3mm and body weight of 370g, the all-new Sigma fp is the world’s smallest and lightest full-frame mirrorless digital camera; it is equipped with a 24.6 megapixel Bayer full-frame sensor.  Suitable for everyday use by photographers of all skill levels, from novices to the most discerning professionals, the Sigma fp produces images that are of the highest quality, capable of supporting both serious still and cine shooting. Purpose-built with durability in mind, its dust and splash-proof body make it ideal for long hours in various shooting environments while the absence of a mechanical shutter removes the potential for noise and shutter shock while increasing reliability. The Sigma fp is capable of full-fledged video production, supporting 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording. Alternating between still and cine shooting modes is possible with a simple flip of a switch. The Sigma fp uses the L-mount, characterized by a short flange focal length, large diameter, and superior durability. More details are available at: https://www.sigmaphoto.com/sigma-fp.

Sigma 35mm F1.2 DG DN Art – The First F1.2 Large Aperture Prime Lens in the Sigma Global Vision Line
The Sigma 35mm F1.2 DG DN Art is Sigma’s first wide-angle lens with F1.2 maximum aperture for the full-frame Sony E-mount and L-mount system. The 35mm F1.2 Art enables artistic expression with astounding resolution and bokeh effects. The 35mm F1.2 Art is optimized for full-frame cameras and equally optimized for both still and video shooting environments. It is ideal for shots that leverage shallow depth of field including environmental portraiture, weddings and on-location shoots. More details are available at: https://www.sigmaphoto.com/35mm-f1-2-dg-dn-a.

Sigma 14-24mm F2.8 DG DN Art – The Ultimate Large-Diameter, Wide-Angle Zoom Lens for Astrophotography
An all new design for full-frame mirrorless camera systems, the Sigma 14-24mm F2.8 DG DN Art is the ultimate large-diameter, wide-angle zoom lens. The definitive lens for astrophotography, its uniform rendering performance and outstanding edge-to-edge resolution is perfect for capturing the weak light emitted by the stars at night. This new-generation large-diameter zoom lens features three aspherical lenses, including a large-diameter aspherical lens at the foremost surface, used to effectively minimize flare and other distortions thereby achieving mind-blowing resolution. More details are available at: https://www.sigmaphoto.com/14-24mm-f2-8-dg-dn-a.

Sigma 45mm F2.8 DG DN Contemporary – Compact Package, Everyday High-Performance Capabilities
Ergonomically designed, the Sigma 45mm F2.8 DG DN Contemporary lens features a thoughtfully compact profile so as not to overpower smaller full-frame camera systems. The perfect everyday companion for the traveling photographer, this rugged lens features a metal barrel and aperture ring. Capable of achieving expressive bokeh and sharpness characteristics, it gracefully balances easy-to-carry form factor with high optical performance. With a minimum focusing distance of 24cm, photographers can also enjoy shooting snapshots and tabletop photos. More details are available at: https://www.sigmaphoto.com/45mm-f2-8-dg-dn-c.

Sigma Full-Frame Mirrorless Lenses for Canon EF-M Mount
Also on display will be Sigma’s fast APS-C prime lenses: the Sigma 16mm F1.4 DC DN Contemporary, the Sigma 30mm F1.4 DC DN Contemporary and the Sigma 56mm F1.4 DC DN Contemporary, newly available in Canon EF-M mount. More details are available at: https://www.sigmaphoto.com/lenses/view-all-lenses?sigma_mount=13001.

Press Briefings at PPE 2019
Members of the press who are interested in scheduling a briefing with a member of the Sigma team at the show can contact Nick Govoni (nick@zazilmediagroup.com).

Learn from Seasoned Sigma Pros & Ambassadors
In addition to seeing firsthand the newest gear from Sigma, attendees are invited to stop by the Sigma stage to hear from a variety of engaging presenters as they share their tips, techniques and overall approach to street, wildlife and other genres of photography. This year’s speaker lineup includes night sky photographer, Jack Fusco; portrait and action wildlife photographer, Roman Kurywczak; live shooting by internationally recognized portrait photographer, Judy Host; photojournalist, aviation, event and sports photographer, Jim Koepnick, and filmmaker Graham Sheldon.

Full schedule and presentation details can be accessed here: https://blog.sigmaphoto.com/event/photoplus-expo-2019/.

Fine-Tune Your Sigma Gear at the Clean & Check Station
Sigma is offering photographers a complimentary clean & check of their Sigma gear throughout the show. Just bring your tried-and-trusted Sigma lenses, and we’ll make sure it’s in perfect condition to help you create your best work. In addition, a limited number of Sigma lenses will be available on loan during the show.

About SIGMA Corporation
Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

In 2012, the company introduced the SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Nikon, Olympus, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, SIGMA entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.

Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the all new native L-mount Sigma fp full-frame mirrorless digital camera announced in July 2019. The introduction of the fp along with the availability of 14 award-winning SIGMA Global Vision lenses in native L-Mount format demonstrates SIGMA’s continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage SIGMA’s renowned optical formula to achieve their creative vision with ease.

For information about SIGMA, please visit www.sigmaphoto.com or follow the company on SIGMA BlogTwitterInstagram and Facebook.
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I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. Ben’s love of gadgets came from his lack of a Nintendo Game Boy when he was a child . Ben vowed from that day on to get his hands on as many tech products as possible. Ben’s approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, Ben is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Hangouts: Beavercountyemt Skype: Ben.Oaks

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