NAMM 2020Press Releases

XT: D’ADDARIO’S NEWEST STRING INNOVATION

FARMINGDALE, New York – First there was XL, then EXP, then NYXL. Available now is D’Addario X: our most technologically advanced series of strings created for electric, acoustic, classical, bass, and folk instruments.

Our Research & Development team has been working to combine all of D’Addario’s uncompromising innovations like extended life treatments, NY Steel, and Fusion Twists into one string, putting an end to the tradeoff between corrosion resistant coatings and natural tone and playability. 

Introducing XT: a revolutionary new string technology

D’Addario XT, the first portfolio in the series, combines high carbon steel cores and our most popular alloys with an extended life treatment on every string in the set, giving players enhanced break resistance, pitch stability, and long-lasting performance – all while preserving the tone and feel of their favorite uncoated strings. These strings are made to stay, for performance that never fades away.

CEO Jim D’Addario says: “The XT Series is the first to pioneer an extended life treatment that is both thin and light enough to allow for no perceptible difference in tone and feel between this extended-life string and a player’s favorite uncoated D’Addario set.”

 “I’m very impressed,” says Grammy-winning jazz guitarist Pat Metheny. “I’m usually more focused on the notes rather than the strings. But with XT, there’s an evenness and clarity that really jumps out.”

XT will be widely available this September for Acoustic, Electric, Bass, and Classical Guitar, as well as Mandolin and Banjo.

As the industry’s leader in innovation, D’Addario engineers are driven to constantly challenge the status quo through continuous experimentation and development of new machinery, materials, and processes.

The XT portfolio will range in price starting at $9.99 MAP.

To learn more about the XT portfolio, please visit booth #7002.

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D’Addario & Company, Inc.

D’Addario is the world’s largest manufacturer of musical instrument accessories, marketed under several product brands: D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires. A family-owned and operated business with roots dating back to the 17th century, D’Addario now has over 1,100 employees worldwide, and manufactures 95% of its products in the U.S. while utilizing Toyota’s Lean manufacturing principles. D’Addario musical accessories are distributed in 120 countries, serve more than 3,300 U.S. retailers, all major e-commerce sites, and are the preferred choice of musicians worldwide such as, Keith Urban, Zac Brown, Brandi Carlile, Dave Matthews, Gary Clark Jr., Chris Thile, Ry Cooder, Joe Satriani, Julia Fischer, Anderson .Paak, Kacey Musgraves and more.

The D’Addario Foundation believes in the power of music to unlock creativity, boost self-confidence, and enhance academics. D’Addario also reinforces its role as a social and environmental leader with initiatives such as Playback and PlayPlantPreserve. 

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Benjamin

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. Ben’s love of gadgets came from his lack of a Nintendo Game Boy when he was a child . Ben vowed from that day on to get his hands on as many tech products as possible. Ben’s approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, Ben is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks Hangouts: Beavercountyemt Skype: Ben.Oaks

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