Press Releases

High School Esports League (HSEL) Names Fast-Casual Restaurant Zaxby’s as Sponsor of New “Fastest Fingerz” Prize Campaign

Zaxby’s to Contribute College Scholarship Funds and Meal Vouchers as Prizes in Upcoming Varsity-Level Esports Competitions for North American Students

KANSAS CITY, MO (March 30, 2020) – High School Esports League (HSEL), the largest and longest-running competitive gaming organization serving high school students and teachers, today announced that restaurant franchise Zaxby’s has committed to sponsoring college scholarship funds and a real-life “Fastest Fingerz” prize campaign, awarding student esports competitors in the HSEL Spring Major tournament series with weekly vouchers to dine on Zaxby’s fan-favorite chicken fingers, wings, and salads.

“The HSEL Spring Major just keeps getting better and better thanks to the charitable contributions of companies like Zaxby’s,” said Mason Mullenioux, co-founder and CEO of High School Esports League. “Zaxby’s believes in the importance of esports in schools and the impact it brings to the lives of young adults. Now more than ever, we must align with partners that are passionate about the futures and well-being of our youth. We look forward to arming our competitors with college scholarships and some tasty food!”

“We’re glad to be part of something exciting in these trying times,” says Joel Bulger, CMO of Zaxby’s Franchising, LLC. “The future of our nation’s youth is important, and we’re proud to team up with HSEL to help these kids have some well-deserved fun. We hope everyone enjoys the Spring Major tournament.”

The HSEL Spring Major is an eight-week gaming tournament for North American high school esports competitors that begins on March 30, 2020. This varsity-level esports competition pits students against their peers in twelve popular multiplayer online video games, with champions across all titles winning up to a $1,000 USD scholarship prize. Every week, winning participants will receive a $250 USD “Fastest Fingerz” gift certificate sponsored by Zaxby’s restaurant, redeemable in any of Zaxby’s 900 locations across 17 states. Top participants will also receive a three-month XBOX Game Pass Ultimate subscription valued at $44.99 USD. 

The list of HSEL Spring Major esports titles includes Counter-Strike: Global Offensive, FIFA 20, Fortnite, Hearthstone, Minecraft, Overwatch, Rainbow Six: Siege, Rocket League, Call of Duty: Modern Warfare, Super Smash Bros: Ultimate, Madden 20, and NBA 2K20

For more information about the HSEL Spring Major, please visit

Zaxby’s has also been named sponsor of the upcoming HSEL National Championship Tournament, which will feature a special “Fastest Fingerz” award ceremony presented by Zaxby’s, facilitated by HSEL non-profit partner Varsity Esports Foundation (VEF). Additional announcements regarding the HSEL National Championship Tournament will be made soon. For more information about HSEL and Zaxby’s partnership, please visit

To learn more about HSEL, visit

For the latest news and updates from HSEL, like the organization on Facebook at and follow on TwitterInstagram, and Reddit. Fans can also join the official HSEL Discord and subscribe on YouTube and at


High School Esports League was founded in 2013 and remains the largest and longest-running competitive gaming organization for high school students, with over 3,000 partnered schools and 80,000 participating students — and it is growing. The organization harnesses students’ passion for video games through organized competition and academics, resulting in better engagement, better GPAs, and better career prospects. HSEL is a pioneer in high school esports thanks to its certified programs, scholarships, and tournament platform which arm high schools with the knowledge and resources required to positively impact students through competitive gaming. For more information, please visit


Founded by childhood friends Zach McLeroy and Tony Townley in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches, and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit or

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