As a small business, you have a tough road ahead towards success which is why you will need all the help you can get in order to fast-track your journey to achieving all your business goals. Here are a few proven tips and tactics that are geared towards small businesses and start-ups.
- Create content that can be shared
Producing the right type of content is an important part of effective digital marketing for small businesses. Your content can make or break your digital marketing strategy.
On the one hand, poor and poor quality content that is not relevant can harm your brand. And on the other hand, high-quality content can help build a solid relationship with your target audience, improve your brand image, and grow your business.
- Optimized for both desktop and mobile
For small businesses, the most crucial thing to understand is how to get more leads that can be converted into customers. It would be a mistake to ignore both desktop and mobile marketing as both hold the same weight and importance which will help you reach your goals.
For a lot of small business owners, the difference between mobile marketing and desktop marketing may not seem very clear. After all, both belong along the similar threads, at least in marketing. But if you want to maximize your digital marketing efforts for your small businesses, then you need a good understanding of how the two work.
When it comes to desktop, you need to spend some time learning how to deliver an amazing user experience to the visitors on your site so they respond to how you want them to respond. As for mobile, you need to make sure that your site is mobile-friendly. Meaning, your site should react correctly depending on the screen size that the visitor is viewing your site from, be it mobile, tablet, or desktop.
- Focus on organic social media
When it comes to a successful digital marketing strategy, it’s almost impossible not to consider social media in the planning stage. Bringing resources to social media marketing is a sure way for small businesses to achieve their goals and objectives.
A study reported that approximately 70% of buyers prefer to use social media for customer service. In fact, social media is used by just about every brand that prioritizes the needs of its customers. If your target audience can’t find your business on social media, that will reflect negatively on the brand and will leave a bad impression about that company. Chances are, they will instead reach out to a competitor.
Effectively using the major social media platforms where your target audience is found is going to play a major role in the success of your business. For many businesses, social media may not be that big of a deal when everyone is using it. But knowing the difference between a successful social media campaign and those that fail should be something you, as a small business owner, should be aware of.
- Run tests regularly
Small businesses that conduct regular testing from the smallest element to its largest variable will have a huge competitive advantage compared to other companies that go through its operation based on guesswork. Any business, no matter the size, should get into the habit of testing early on in order to achieve a high return of investment along the way.
Without testing, it is not going to be easy for small businesses to run a successful digital marketing campaign. Unfortunately, even when the top digital marketing agency is advising small businesses to do testing, testing is still often placed low on their priority list, especially by people with little experience when it comes to digital marketing.
- Use targeted email marketing
If you want to create a channel that not only drives repeat sales but also builds a strong relationship with your audience, then you will need to use a mailing list. Creating a responsive mailing list is far more valuable and useful than the most active social media list.
Ask any social media marketing agency who is experienced in small businesses, and they will first recommend creating a mailing list from the very beginning. Nevertheless, there are still many small businesses that are ignoring this advice and have put off the creation of mailing lists.
Kerry Brooks is a passionate blogger and frequent traveler who loves to write about digital marketing, seo, social media marketing, and more. She is currently working with arcanemarketing.com, one of the leading social media marketing agencies in and around Idaho.