#DRIVEATHOME – McLAREN AND THE FORZA RACING FRANCHISE COME TOGETHER TO KEEP DRIVING FANS ON THE ROAD
- New #DriveatHome initiative asks gamers to share their ultimate McLaren snaps from Forza Horizon 4
- McLaren will post weekly #DriveatHome highlights on social, with incredible in-game images of its most iconic cars
- McLaren and Forza want fans to share their #DriveatHome stories. Tell us your adventures on social and we will share our favourites every Sunday
While the world does the right thing and stays safe at home, we want to keep ourselves driving, just digitally. Forza Horizon 4 makes for the ultimate driving playground and features nearly every McLaren car, including the recently added Speedtail.
#DriveatHome is about creating new content with these incredible cars, all from the safety of your own home. Using Forza Horizon 4’s digital microcosm of Britain, we will be embarking on weekly adventures in different McLaren cars and sharing our favourite photos on social.
We want you, our fans, to do the same. Get involved by posting your pics on any social channel and tagging them with #DriveatHome.
#DriveatHome is just the beginning of McLaren’s digital work with the Forza racing franchise during these challenging times. We will be bringing a series of episodic films, all shot in-game, with some of the most famous faces within the McLaren brand. Watch this space…
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Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, Supercar, Motorsport and Ultimate models are retailed through over 85 retailers in more than 32 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
In 2018, the company launched its new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.
2019 saw McLaren launch the 600LT Spider as well as the new GT, the track-only Senna GTR and unveiled the 620R and the McLaren Elva. In 2020, McLaren launched the 765LT.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include AkzoNobel, Ashurst, Dell Technologies, OnePlus, Pirelli, Richard Mille, and Tumi.
McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.
About the Forza Racing Franchise
The highly acclaimed, award winning Forza racing franchise, which includes the Forza Motorsport and Forza Horizon series of games, is the best-selling racing franchise this console generation and is home to one of the largest racing communities in the world.
Forza games are powered by the ForzaTech® engine, delivering breathtaking graphics and unmatched simulation; feature Drivatar® AI, delivering dynamic human-like opponents even when you’re offline and feature unmatched online community and competition with Xbox Live, the world’s the fastest, most reliable gaming network.
The Forza franchise is developed by Turn 10 Studios, creators of Forza Motorsport, together with UK-based Playground Games, developers of the Forza Horizon series.
