Many people only focus on keywords and phrases when talking about SEO. Not many realize that how a website is designed plays a very important part in its search ranking. Site owners and designers must put in a little more effort into their website if they want to gain more traffic and conversion. Below are some SEO tips to improve web design.
- Make it a user-friendly site
Google likes to give its users information that’s high-quality and relevant. As part of this strategy, they make sure that whenever a user clicks on a search result and gets taken to a web page, Google wants to make sure the user is happy.
A site visitor is happiest when they discover a website that’s aesthetically pleasing and offers them the information they’re looking for directly. It could be in the form of a picture, infographics, video, or a simple promise. Site owners must, therefore, make sure their site is easy to navigate, organized well, and responsive.
- Partner with the best SEO Company
In talking about web design, you can’t discount talking about keywords and key phrases that help boost the site’s search ranking. Designers should not only focus on the visual elements, but they should also make sure the content is strong and using the appropriate keywords and phrases that can boost the site’s ranking.
It is for this reason that hiring the best SEO company comes into play. Although SEO can be done by someone with little knowledge but a lot of time to do research, professionals have the advantage of years and years of experience, not to mention other resources such as software and published books.
- Keep it clean, simple, and relevant
The last thing that site visitors want is to get taken to a clunky site, drowning in content, and a disjointed aesthetic. Many site owners, and even some designers, feel the need to fill every white space with the content or visual elements lest they think space is serving no purpose. But negative space helps to focus the eyes on the subject. It also makes it easier for viewers to understand what they’re seeing and find the information they’re looking for.
- Improve loading speed
Page loading is a key factor that Google takes into consideration when ranking sites. Since that announcement, web designers and developers have made it their goal to optimize their web sites to make it load with lightning-quick speed.
Loading speed also plays an important role in the user experience. Pages that take forever to load a page will see a high bounce rate compared to the fully optimized one.
- Optimize it for mobile
The mobile industry is really shaking up things in the SEO world. More searches are being done on mobile than on desktop. And if you’re noticed, people are simply glued to their phones all hours of the day. Google has taken notice and made it a point to rank mobile-friendly websites. This means that web designers must ensure their sites are able to adjust the view when it’s viewed from a smartphone’s smaller screen.
- Don’t forget on-page optimization
On-page optimization usually refers to SEO. In essence, it is the strategy that a site developer or site owner uses to ensure that their content will be picked up by search engines.
On-page optimizations usually involve:
- Researching the right keywords that fit the content of your site.
- Using the right keywords and secondary keywords in the content.
- Using meta-description tags and title tags for media.
- Using internal links on the site.
On-page optimization should be the core of any SEO strategy since, without it, it would be hard for any site to rank on search results.
- Keep off-page optimization in mind
On the flip side, off-page optimization is the strategy of promoting your site through social media mentions and link building. This has the effect of increasing the authority and credibility of the website which brings in more traffic as well as increasing SEO ranking.
The different ways to do link-building involves guest posts, getting the site listed in directories, and product pages. Site owners can also try to contact other owners of important and authoritative sites and blogs to arrange a link exchange.
AUTHOR BIO:
Kerry Brooks loves to write about digital marketing, seo tips, and more. She is currently working with Nettonic, the best seo company bedfordshire, which offers digital and social media marketing services.
