Legent™ Bourbon, A Masterful Collaboration Between Two Celebrated Whisk(e)y Legends, Launches In Massachusetts Ahead Of The Holiday Season

Award-winning* bourbon reaches multiple new U.S. states, offering a boundary-pushing gift for those looking to discover something new

[CLERMONT KENTUCKY, DECEMBER 2, 2020] – Today, Beam Suntory proudly announces that Legent™, a first-of-its-kind super-premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, is now available in new markets nationally including Massachusetts just in time for the holiday season. Since launching in 2019 in select markets, Legent has changed the landscape of the bourbon category by bringing together the best of the East and West in a way no other whiskey producer can. An extraordinary gift or bar cart addition, Legent appeals to both frequent bourbon drinkers and discerning sippers looking to discover something new.

Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary. At its heart, the award-winning* bourbon celebrates mastery and collaboration. Legent is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky.

From grain to bottle, Legent is made using the finest ingredients and materials. Starting with high-quality grain, calcium-rich limestone water and newly charred white oak, the extra-aged Kentucky Straight Bourbon is then aged in hand-selected wine and sherry casks and rested over the warm Kentucky summer pulling spice and fruity undertones from the wine-soaked barrels. The liquid is then meticulously blended to achieve a bourbon like no other resulting in a bold spirit that is rich on the nose yet approachable and well-balanced on the palate with a bright, smooth and unexpectedly long finish.

“Legent is really something special. As a bourbon distiller, I enjoy breaking rules and creating new traditions,” noted Fred Noe, seventh generation Beam Family Master Distiller. “It was a real honor collaborating with Shinji on what I think is different from anything out there in the bourbon world.”

“I have always been fascinated by the flavor profiles that can be achieved through innovation,” said Shinji Fukuyo, Chief Blender with the House of Suntory. “Using the historic bourbon recipe of Fred’s family as a solid foundation, I was able to explore new taste profiles and reach a final product that reimagines what the future of bourbon can be.”

Distribution of Legent expands during a time of strong whiskey category growth in North America, and rollout in additional new markets can be expected in 2021. The versatile bourbon is perfect to toast this season’s festivities and is best enjoyed neat, on the rocks or in a classic or new-age cocktail. Legent is available in 750mL (47% abv / 94 proof) in select markets throughout the United States and via Drizly for a suggested retail price of $34.99 USD. Drizly first time users can get $5 off their first purchase with code LEGENTNEW at check-out**.

About Legent Bourbon:

Launched in 2019 by Beam Suntory, Legent™ Bourbon is a masterful collaboration between two celebrated whisk(e)y legends; expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. A first-of-its-kind, unique innovation that starts as a Kentucky Straight Bourbon with Beam Suntory’s classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary. Please visit legentbourbon.com or follow along @legentbourbon for more information and cocktail recipes.

*John Barleycorn Spirits Awards (Gold Medal, 2019), New York International Spirits Awards (Gold Medal, 2019), The American Whiskey Masters (Master’s Award, 2020), San Francisco World Spirits Awards (Gold Medal, 2020), Sip Awards (Gold Medal, 2020), Denver Spirits Competition (Silver Medal, 2020), Wine Enthusiast (“92” and “Best Buy” in Wine Enthusiast June/July 2020), International Wine and Spirits Competition (Silver Medal 92 points, 2020), London Spirits Competition (Bronze Medal, 2020), International Spirits Challenge (Gold Medal, 2020) and Bartender Spirits Awards (Silver Medal, 2020).

**Drizly First time users only. Subject to applicable law, offer valid for $5 off your order total or your shipping fee or delivery fee. Includes orders of non-alcoholic items. Expires 12/31/2020. Available in AZ, CA, CO, DC, FL, IL, KY, MD, NY, OR, RI, TN, and WY

Legent™ Kentucky Straight Bourbon Whiskey Partially Finished in Wine & Sherry Casks, 47% Alc./Vol. ©2020 Legent Distilling Co., Clermont, KY

Related Links
https://www.beamsuntory.com