It’s in the best interest of every local business owner to familiarize themselves with the resources available to them, so they can expand their reach and increase sales. Expanding your brand can take several forms, but here are just a few effective ways to advertise your local business online.
Your Company’s Website
A website is the nexus of your company’s online presence; it houses all relevant business and contact information for potential clients to find. Investing in a proper website with a user-friendly interface and pleasing design is a necessity to any business and is the foundation to capturing an online audience.
Set Up Local Business Listings
You’ll want to increase your efforts with Google my Business, Yahoo! Local, and Bing. Doing so will help lead potential clients straight to your company’s homepage. Getting your local business on these listings lets customers easily see and have access to the following things:
- Your name
- Your address
- Your phone number
- Customer/client reviews
- Business-relevant pictures
- A link to your website
Build Up Your Company’s Blog
Having multiple blog posts on your website extends your reach and helps you build a greater presence within search engines. Writing on topics related to your company’s field casts a large net that will help you capture people in the market for your services. Keeping your blog updated with new posts also shows that you’re actively engaging with your customers.
Social Media
Building your brand on sites such as Instagram, YouTube, and Facebook are effective ways to advertise your business online because there is essentially no entry fee. To post content to these sites costs nothing in and of itself; the only price being what you invest in the content, whether that be written posts or video advertisements. These platforms have established userbases, and users can find your services if they look them up. Your business can even partner with YouTube content creators or Instagram influencers if there is an intersection of audience interest.
