Oftentimes, brands market or advertise their products or services on different platforms like Google, YouTube, Instagram, Facebook, Twitter, and so on. These ads mostly do not lead directly to the brand’s website. The ads take people to a page where they are briefed on the products and services that the brand offers and they are given a call to action at the end. This page helps to capture the attention of visitors and has the power to convert them to customers. This page is called a landing page. As a brand, the need to have a good landing page cannot be overemphasized. You need to have a landing page that visitors will read and be assured that your brand is capable of fulfilling their needs. There are a lot of things that make up a landing page – design, text formatting, web copy, etc. However, while some landing pages have the ability to influence a visitor to make an action to patronize the brand, some landing pages can also turn potential customers away. Because every brand wants to make profits, getting more customers becomes imminent. If you want to create a landing page for your brand, one that will help you connect with the interest of visitors and make them interested in your products or services, here are some ways which you can go about that;
- Make People Know You Can Cater For Their Need:
A landing page must highlight a need and proffer a solution to that need. Use your landing page to explain why the product or service that you are offering is not just important but also necessary. Spot a problem that a visitor might not even be consciously aware of, explain how the problem can affect the visitor, make them understand the importance of fixing the problem, and tell them how your brand can help them solve the problem. This will help to build trust in them and they will be more than eager to take any action at the end of your landing page.
- Know Your Audience: It is important to narrow down your audience.
Know the people that your product or service is mainly for and you will be able to connect with them better. If you are selling a product for people with health issues, the tone of writing the content of your landing page will be different from when you are advertising software to your company. Being able to know your customers will help you to use the right words, you will know the kind of words that your audience uses and you will use them on your landing page. This will help to improve the SEO of your website. You can take your website from appearing on the fifth page of search results to being among the first three results on the first page. There are some SEO agencies like Tactica that can do this job for you. SEO services in New Jersey offered by Tactica have helped a lot of businesses convert leads into customers by creating an SEO-optimized landing page that connects with customers.
- Provide Value: Another way to create a landing page to provide value.
People will be attracted to your landing page when you can give them free useful information. It could be through your blog, your social media account, or your YouTube channel. You can share important information through these platforms. This will help you to gain people’s trust and lead them to you. It will also increase your ranking on search engines. There are other things that need to be done if you want to increase your ranking on search engines and be more visible to your audience. Getting the service of an SEO consultant will help you to easily optimize your website. Every online business, regardless of its size, needs SEO to thrive. In order to optimize your website and increase its ranking on search engines, you need an expert in the field to guide you through the steps of SEO implementation. This drives home the role of an expert in making your landing page not only efficient but also effective.
- Be Concise:
You do not need to bore your visitor with the content of your landing page. Identify a problem and provide a solution to that problem. If there are other issues that you would like to address, you can address them on the FAQ page or you can talk more about your brand on the “About Us” page. Make sure that you are straight to the point on your landing page.
- Call To Action:
After telling your visitor why they should patronize you, the last thing to do is ask them to take action. This is where you convert your readers to customers. There are different ways to go about a call to action. If you are a service provider, you can offer them free consultation to discuss their problem and how it can be solved. Knowing your audience will help you craft an ideal call to action.
You do not need to be an expert writer to create a landing page that converts. Having knowledge of what to do and being able to apply this knowledge is all that you need to make customers out of leads. Knowing the people that need your product or service the most, studying them, and creating your content using the vocabulary that they use is all you need to win the hearts of your visitors.
