The New Shape of Innovation: Toyota Crown Arrives in Early 2023

Written by Ben

10/25/2022

Three Grades, All Hybrid and All Wheel Drive

With three grades to choose from and two unique hybrid powertrains, Toyota Crown brings a unique combination of style, comfort and performance.

The XLE grade comes equipped with the 2.5-liter Toyota Hybrid System, Electronic On-Demand All-Wheel Drive, three selectable drive modes, 19-inch alloy wheels, heated and powered woven fabric front seats and the all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers.

The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL Premium audio system, rain sensing windshield wipers and Front and Rear Parking Assist with Automatic Braking (PA w/AB). There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a Panoramic View Monitor and digital key (with Remote Connect subscription). Interior colors include Black, Black and Chestnut and Macadamia.

The Platinum grade includes everything on XLE and Limited and raises the bar with the Hybrid MAX powertrain, Full-Time Electronic All-Wheel Drive, Adaptive Variable Suspension, six selectable drive modes, Advanced Park, unique 21-inch machined 10-spoke alloy wheels with black accents and the available bi-tone paint option.

All Crown grades will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard.

Hybrid: Two-Ways

Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first-generation Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings with Crown, bringing the number of Toyota electrified vehicles to 16.

The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the Hybrid MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration for a 0-60 time of 5.7 seconds, while also keeping an eye on fuel efficiency with a 30 MPG combined rating.

Hybrid MAX combines a 2.4-liter inline 4-cylinder turbo engine, tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that includes a high output water-cooled electric motor is coupled with the hybrid system to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.

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