Immersive entertainment studio, Maze Theory, today lifted the lid on an exciting new trailer designed to showcase how players will walk in the shadow of the Shelbys in the forthcoming immersive narrative VR game, Peaky Blinders: The King’s Ransom.

The brand-new ‘Mixed Reality’ spot brilliantly illustrates how players will be transported into the Peaky Blinders’ world the moment they put on their VR headset ahead of the game’s debut on Meta Quest 2 and PICO 4 on 9th March 2023.

It’s a one of a kind trailer designed both to showcase players right inside of the game, with glimpses of iconic locations, such as Garrison Lane, and the groundbreaking technology both it and its fellow virtual reality releases take advantage of in the modern era. Its launch coincides with Wishlists going live on the Meta Quest 2, as of today.

“It’s hard to convey to those currently without a VR headset just how much the experience in a game like Peaky Blinders: The King’s Ransom’s differs from other action adventure games out there,” said Tim Jones, Game Director at Maze Theory. “We wanted to create a trailer that brings that advantage to life, in much the same way that we set out to bring the world of the Shelbys to life.”

Maze Theory can today also confirm Peaky Blinders: The King’s Ransom is heading to both PAX East in Boston from March 23rd to March 26th and WASD Live, which runs from March 30th to April 1st from London’s Truman Brewery.

Inspired by the BAFTA-winning drama, Peaky Blinders: The King’s Ransom is an original story written in collaboration with Peaky Blinders’ producer and brand owner Caryn Mandabach Productions, and with series creator and writer Steven Knight. The game is created in partnership with Banijay Brands, the commercial arm of content powerhouse Banijay.

At launch, Peaky Blinders: The King’s Ransom will offer:

• Immersive World: Step into the mean streets of 1920s Birmingham and London and explore iconic locations from the show, including The Garrison pub, Charlie’s Yard, and Shelbys’ Betting Shop.
• Believable Characters: Come face-to-face with Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson) like never before. Interact with iconic characters as you uncover allegiances and confront your enemies.
• Intense Action: Life in Small Heath is full of opportunity – and risk. Immerse yourself in dramatic action as you take down rivals and move up in the world.
• Epic Crime Drama: On the run from the firing squad, you turn to the infamous Tommy Shelby for help, and soon find yourself at war once again. Your only hope at redemption is to defeat the odds and win at any cost… By order of the Peaky Blinders.

Built in Unity, Peaky Blinders: The King’s Ransom will launch exclusively on Meta Quest 2 and PICO 4 (in all markets where PICO is available, including Europe, Southeast Asia, Japan, and Korea) on Thursday 9th March 2023. You can Wishlist the game on Meta Quest 2 from today – PICO 4 owners can play the game ahead of launch by downloading the demo direct from the PICO store. 

For more information on Peaky Blinders: The King’s Ransom, and to sign up for updates,visit the website here. Follow the game on social media, or join the official Discord.

About Peaky Blinders

Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi-award-winning BBC One and Netflix series is produced by Peaky Blinders’ official series and official brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 6 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.

The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.

For more about the Peaky Blinders go to www.peakyblinders.tv

About Maze Theory

Maze Theory is an immersive gaming studio led by experienced industry veterans from top entertainment companies including Activision, Sony PlayStation, Oculus, EA, Disney, BBC, Channel 4, Output Group and more.

Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.

The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched this year to massive critical acclaim, heralded as ‘the best Doctor Who game ever’. 

For more information visit: https://www.maze-theory.com/