Have you ever tried to expand your business’s target audience from its original demographic? The process can be easier said than done. However, there is much potential in finding new audiences in large demographics, like millennials. Millennials, or “Generation Y,” make up one of the largest generations in America, meaning this audience holds a lot of potential impressions for your business. If you’re interested in tapping into this potential market, here are some tips for marketing your business to a millennial audience.
Embrace Modern Marketing Methods
Social media marketing is one of the most effective ways to promote your products and services to millennials and Gen Z audiences. Social media websites such as YouTube, TikTok, Instagram, Twitter, and more are prime locations for building followings and scheduling advertising to target millennials.
Additionally, make sure your website, blog, and other online resources are optimized for mobile-first viewing. Millennials spend most of their browsing time on their smartphones, not desktop computers and tablets. If your marketing resources don’t load correctly on mobile devices, it could lead to a large bounce rate in your potential Gen Y audience.
Introduce Products That Interest Millennials
Once you get your products in front of your intended audience, you still won’t get many leads unless they appeal to the millennials you’re targeting. Explore how you can market your products to appeal to this group or even consider expanding your selection to feature new inventory. For example, if you run a clothing store, try adding a selection of hat styles that are popular with millennials. You can even use these popular Gen Y-friendly styles as a base for branded merchandise for non-clothing stores.
Practice Sustainable Business Models
Many audiences value the character of the businesses they shop with, but millennials are especially conscious of this. For example, if your business has a large carbon footprint or environmental impact, it could turn members from this audience away from shopping with you. Try taking steps to minimize your impact by using Energy Star appliances, shifting to reusable energy, promoting recycled products, and more.
Overall, remember that millennials value authenticity in their media. Don’t pretend your business is something that it’s not just to tap into a new market. Instead, follow these tips for marketing to millennials and be genuine when reaching out to new audiences.
