While the number of people dealing with burnout, anxiety disorders, and insomnia continues to peak, breathing as a way to relax and find inner peace is growing in popularity. And because breathing exercises are more effective if you do them correctly and regularly, moonbird has developed a tool that guides you intuitively, like a breathing coach in your hand. Relaxing has never been so easy. And fun.
Moonbird: slow breathing, less stress
Although not everyone may realize it, breathing is our most powerful tool to help reduce stress and anxiety. Simple, short breathing exercises act as a reset button for your nervous system. Breathing exercises have been known for centuries as an effective self-help tool and the science behind breathwork is vast.
Breathing has the ability to increase our tolerance to carbon dioxide, helping us to short circuit the experience of stress and panic. Increased levels of carbon dioxide have been proven to calm the amygdala – responsible for our fight or flight instinct – and synchronize your heart rate with your breathing rhythm. All of this aids in quickly and effectively reducing symptoms of stress and anxiety.
That is where moonbird wants to make a difference. This innovative, sleek, and compact tool guides your breathing slowly, whilst providing feedback on your heart rate and how your body relaxes via a connected app.
Taking care of your own (mental) wellbeing
The founders of moonbird, brother and sister duo, Stefanie Broes (PhD in Pharmaceutical Sciences) and Michael Broes (Economist), saw a gap in the market to make the benefits of breathing more widely accessible and understood, via an easy to use, accessible handheld breathing device that allows people to track their progress and manage their stress more efficiently.
Stefanie Broes, co-founder of moonbird:
“We founded moonbird after seeing more and more friends and family members struggling with insomnia, stress, and anxiety attacks. Sadly, the truth is that these emotions are increasingly part of our daily lives, even more so amid the pressure, we’re facing as a result of the pandemic and its impacts felt widely all over the world.
Whilst medication can sometimes be the answer, it is not always necessary and there are other proven techniques people can turn to, which is where the importance of breathwork comes in. Moonbird is designed to be an effective, manageable and discreet tool that goes with you anywhere and everywhere to nip anxiety and stress in the bud as and when it happens. Our technology is making a big difference already, as can be seen through the many customers already benefiting from it in their daily lives.”
Moonbird is available to purchase online at www.moonbird.life. Retails at €179 / $199 / £159.
For further information or press inquiries, please contact stefanie@moonbird.life. You can access accompanying images, and about the product here.
About moonbird
Stefanie Broes (PhD in Pharmaceutical Sciences) and Michael Broes (economist) founded moonbird in 2019. The young Belgian health tech start-up wants to make the application of breathing techniques more widely accessible, to improve people’s overall well-being. Moonbird is a compact device based on scientifically proven principles and helps people to relax, become calmer and fall asleep faster.
In a recent investment round, moonbird raised 3,5 million euro of growth capital that will be used for international expansion. Amongst others, Akiles, ScaleFund, imec.istart, the Flemish investment company PMV, Buysse & Partners and other private investors are contributing.
Since the very beginning, moonbird has been able to count on the support of Start it@KBC, imec.istart and BlueHealth Innovation Center. Furthermore, moonbird is supported by the European Interreg cross-care project, VLAIO and FIT.
