The classic Boppy Nursing Pillow loved by caregivers for the last 35 years is evolving.
“We call Boppy ‘The Mother of Comfort’ because few other woman-founded and woman-run parenting brands have been supporting caregivers as long as Boppy”Post this
Boppy, the original nursing pillow creator, is releasing its New Boppy Nursing Pillow with a wider opening for a more body-inclusive fit, a firmer and higher loft that brings babies closer for latching and comfort, a new shape and larger surface area for breast and bottle feeding.
“We call Boppy ‘The Mother of Comfort’ because few other woman-founded and woman-run parenting brands have been supporting caregivers as long as Boppy,” said Boppy CEO Nancy Bartley. “Thirty-five years is a long time between ‘children,’ but our New Boppy Nursing Pillow is worth the wait,” she said.
Since its founding in 1989, The Boppy Company has supported parents and caregivers with thoughtfully-designed, high-quality products. The newly redesigned Boppy Nursing Pillow exemplifies this commitment, having undergone a rigorous, consumer-focused development process. Over 1,700 hours of hands-on testing were conducted with real parents, caregivers, and SimpliFed lactation specialists, thoroughly evaluating more than 20 prototypes before arriving at the final design. This redesign was unanimously chosen based on feedback from these testers, ensuring the pillow meets the real-life needs of today’s families.
“Beyond direct testing, our team analyzed thousands of product reviews and made the new pillow more supportive, easier to put on and remove with one hand and better at facilitating a comfortable feeding position,” said Bartley.
Further solidifying its authority in the industry, The Boppy Company was the leading nursing pillow manufacturer to work with the Federal Government on its new nursing pillow safety standard. Set to take effect in April 2025, the new standard ensures heightened safety requirements for all nursing pillows. Over their two-year collaboration, Boppy proactively ensured its new design fit these guidelines.
The New Boppy Nursing Pillow includes everything caregivers loved about the original pillow, including fashion-forward prints, a machine-washable cover and recycled hypoallergenic fiber filling. The original design is being phased out in favor of the new design, which will be available in 30 different colors and patterns at boppy.com and retailers including Amazon, Walmart, Babylist and Target.
A nursing pillow for babies who have a tough time keeping spit-up down is anticipated this spring. Beyond nursing pillows, Boppy continues to expand its line with pregnancy pillows, baby carriers, bassinets, play mats and toys.
For more information, visit boppy.com or contact Adam Ritchie at (617) 819-4237 / pr@boppy.com.
About Boppy
Boppy provides products for pregnancy through toddlerhood. It is the pioneering creator of the iconic nursing pillow and offers an expanded range of products and accessories.
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