Style Guidelines for ‘The Earth Observer’ Newsletter 

Introduction
Editorial Process for The Earth Observer
Types of Articles in The Earth Observer
General article format
— Announcement article
— Feature article
— Hybrid article
— In Memoriam article
— Kudos article
— Summary article
Guidelines for Preparing Articles for The Earth Observer
— Writing for the web
— Catchy headline
— Naming files
— Use visuals to draw the reader in
— Search engine optimization
—— Headline and subheads
—— Links
—— Alternate text for graphics
— Submitting An Outline
— Submitting Your Draft
Specific Style Guidelines
— Acronyms
— Affiliations
— Capitalize Earth, Moon, Sun
— Chemical formulas
— Compound words
— Cross-references
— Dates, months, and seasons
— Directions and regions
— Footnotes
— Formal titles
— Hyperlinks, the how and the why
—— How to insert a hyperlink
— Hyphens, en dashes, and em dashes—oh my!!
— Italics and quotes
— Items in a series
— Numbers
— Ordinal numbers
— References
— References to teams
— State abbreviations
— Typographical emphasis
Guidelines for Graphics, Photos, Visualizations, Animations
— Inserting figures, photos, animations, and visualizations
— Caption, credit, and tags
— Graphic/photo requirements
Final Thoughts

Introduction

This document contains guidelines to assist you as you prepare articles for The Earth Observer (EO) newsletter. Our Editorial Team appreciates your cooperation in keeping these guidelines in mind as you prepare articles for submission. Our team reviews every article, but following the style guidelines will expedite the editorial process.

Please be aware that this style guide is a living document and as such continues to evolve. If it has been a while since you have submitted an article for The Earth Observer, please be sure you are using the latest version of the Style Guide. The date of the most recent update is printed in the footer of the document to make it easier to maintain the most current version of the document.

Editing is sometimes more art than science, and while the Editorial Team will endeavor to follow the rules that follow in most cases, there may be specific cases where the Executive Editor may decide to deviate from these guidelines.

The Earth Observer Editorial Process 

The EO has a robust editorial team to assist with the editorial process to maintain the quality and style of the publication.

The EO editorial staff includes:

The editorial process is iterative. The author will typically go through two rounds of edits with the EO Editorial Team. The text is then put into a preview layout on a staging server for the author’s final review before the story is published on the EO website.

Types of Articles in The Earth Observer

The Earth Observer provides authors an opportunity to tell their compelling stories of Earth Science. As such it does not impose strict word count limits, but the EO has established certain general guidelines that provide a framework to follow for several types of articles.

General article format

Please write articles in MS Word and save as a .doc file.

The article should begin with an introduction that provides the essentials – who, what, where, when, and why – to provide the reader with an overview of the topic to be discussed. For articles about meetings include the number of people who attended (e.g., in-person and virtual) and the objective of the meeting.

The introduction paragraph is followed by a transition paragraph that takes the reader into the main content of the article. The article should wrap up with a conclusion.

The suggested page length for each type of article includes inserted visual elements. In addition to the Word file, please also send separate higher resolution files for graphics, photos, animations, or visualizations. More specific requirements are available in the Guidelines for Graphics, Photos, Visualizations, Animations.

Announcement article

Announcement articles promote a variety of topics. Historically this type of article includes releases of new or updated Earth Science data products, information on new tools for processing and viewing data, previews of outreach activities for the Science Support Office (e.g., AGU, Earth Day), and details on upcoming science meetings or workshops (i.e., beyond the information conveyed on the NASA science calendar).

The article is structured like a Feature article, but it is shorter, no more than two pages, including graphics and captions – see Guidelines for Graphics, Photos, Visualizations, Animations.

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