AT&T and iM Media Labs Unveil Strategic Collaboration to Revolutionize In-Vehicle Entertainment at CES 2026

AT&T and iM Media Labs are excited to announce a groundbreaking collaboration aimed at transforming the in-vehicle entertainment experience. Unveiled at CES 2026, this new offering from AT&T Connected Car™ will integrate iM Media Labs’ innovative media platform with AT&T’s 5G connectivity, creating a refined approach to connected car technology.

Building on AT&T’s extensive network experience in the automotive sector, the companies are developing this platform to support customized configurations for automotive manufacturers and a more personalized touch to their customers. By integrating with AT&T’s 5G network, the platform is intended to enable automotive manufacturers to explore new business models and potential revenue opportunities that will better allow for a more bespoke experience.

The collaboration aims to simplify access and improve the user experience by introducing a single native interface to popular music, podcasts, and audio entertainment platforms. This unified hub is designed to allow drivers and passengers to enjoy a wide range of continuous listening content, powered by AT&T’s fastest and most reliable wireless network¹.

Smart Curation and AI Integration 

iM Media Labs has reimagined digital radio as a hyper-personalized, 1:1 listening experience. Powered by agentic AI, near real-time data, and state-of-the-art speech synthesis, the iM Media Hub is intended to broadcast a quality audio experience unique to user preferences. The iM Media Labs content platform delivers a constantly evolving listening experience built for the AI age with features that may include curated playlists, AI-DJs, and local news, weather, sports, and information.

Seamless Integration and Scalability

The platform is being designed for efficient integration and deployment and broader OEM scalability, for automotive manufacturers. Its flexible architecture is intended to support compatibility across various platforms and creates an opportunity for manufacturers to develop a more appealing experience for their customers.

Driver-Focused User Experience

With a focus on driver-first UX, the platform supports voice and glance based interactions designed to reduce manual inputs by the driver so they can keep their eyes on the road and hands on the wheel. This capability aligns with AT&T’s dedication to a safer and more intelligent driving experience.

“This collaboration with iM Media Labs gives us an opportunity to advance how drivers stay connected and entertained on the road,” said Matt Harden, vice president, AT&T Connected Solutions. “Together, we’re working toward a smarter and more customer-centric approach to the in-vehicle experience.”

“By combining our media platform with AT&T’s 5G technology, we are poised to expand what is possible in vehicle entertainment,” said Jim Cady, CEO of iM Media Labs. “This not only enhances the user experience but also provides OEMs with new tools to innovate in a rapidly evolving market.”

AT&T covers more roads than any other carrier², and we are committed to delivering innovative solutions like this collaboration with iM Media Labs to enhance the in-vehicle experience. Visit www.att.com/connectedcar to learn more.

¹Based on RootMetrics® United States RootScore® Report: 1H 2025. Tested with best commercially available smartphones on three national mobile networks across all available network types. Your experiences may vary. RootMetrics rankings are not an endorsement of AT&T.

²Based on independent third-party data.

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Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA.

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