Spirits are part of humanity’s culture. Throughout human history, the distillation of such drinks is a huge part of a place’s trademark. Being a traditional industry, it would make sense that in the age of Facebook likes and the push to buy youtube comments, spirits would not have a place in this modern age. That’s not the case at all. Spirits brands listed below are making use of social media not only to increase brand awareness but to form meaningful bonds with their customers.
- Jack Daniels
Spirits brands can take a leaf out of Jack Daniels’ rule book as they strive to make an impact on social media through storytelling. The brand showcases powerful and relevant imagery and content that’ll tickle anyone’s nostalgia bone. Fans are offered front row seating on the brand’s rich history and their core values. In one of their campaigns titled “The Independence Project,” they asked fans to submit videos talking about their very own start-up project, reminiscent of how the brand started back in 1866, which garnered a lot of attention from social media users.
- Jim Beam
At one point in our lives, we have had Jim Beam to help us commemorate important life events. They’re taking that concept to social media by pushing their audience to think back on a time when they made a bold choice that turned their life around. The “Bold Choices” campaign encourages people to go to social media to recount such memorable events in their lives. To encourage fans to participate, Fred Noe, a seventh-generation distiller, promised to get a Jim Beam tattoo if the brand hit a million friends on Facebook, and he did.
- Argento
Spirits lovers out there would want nothing more than to visit a vineyard and see for themselves how their favorite alcoholic drink is made. But those living abroad will find that a bit challenging. Argento Wine wants to bring their fans closer by creating a virtual vineyard. By sharing beautiful images and videos on their social media that’s beautifully created, they’re able to open their doors to a lot of fans around the world.
- Pacific Rim
Social media is not just a means to increase sales; it can also be used to educate people. That was what Pacific Rim had in mind when they partnered with Anvil Media and Grow Creative to educate their consumers all about Riesling wines. They released a book together with the launch of their site to create a meaningful relationship with their customers. The campaign has reached over 30,000 likes on its Facebook page.
- Ciroc
The vodka brand Ciroc turned to the route of influencer and partnered with several to serve as their brand ambassadors to live and breathe the Ciroc values. The musician PDiddy was one of their ambassadors and it helped to promote and increase Ciroc’s brand awareness as well as community engagement. Many of their hashtags trended on social media and generated a lot of buzz surrounding the brand.
- Bacardi
Back in 2011, Bacardi started a campaign called “Like It Live, Like It Together” on Facebook that features “Like Offs.” Fans are given the chance to vote for a series of likes that are then mixed together and brought to life in a series of events around the world hosted by Bacardi. The initiative helped their Facebook page to gain over 145,000 fans in the United States and close to 300,000 fans worldwide.
Author Bio:
Kerry Brooks is a passionate young blogger who loves to write about seo techniques, digital marketing, social media and more. She is currently working with Famouz.io, one of the leading providers of Social Media Marketing services in Germany, handling a dedicated section for helping people to buy youtube comments.
