The James B. Beam Distilling Co. Introduces Barreled & Boxed: A Special Direct-To-Consumer Whiskey Membership
The James B. Beam Distilling Co., makers of genuine American Whiskey for over 225 years, is proud to introduce Barreled & Boxed, a new membership program that will deliver some of the distilling company’s most exciting releases straight to the doorsteps of consumers in select states, where legal. As the first program of its kind from the distiller – home to award-winning brands such as Booker’s®, Basil Hayden® and Knob Creek® Bourbons – each seasonal Barreled & Boxed shipment will include two unique bottles ranging from the best of super premium whiskey to limited-time-only releases to the never before bottled.
“For generations, our family has enjoyed inviting friends to our home and gathering around the kitchen table to taste the finest whiskies,” said 8th Generation Beam Distiller Freddie Noe. “Today, we like to think of Barreled & Boxed as a modern day version of this Beam family tradition, allowing us to share the best of our distillery directly with our friends and family – from our home to yours.”
Starting Wednesday, August 25 at 10am ET, whiskey fans aged 21 years and older can sign up here to reserve an exclusive membership to receive quarterly Barreled & Boxed direct-to-consumer shipments. At launch, Barreled & Boxed will be offered in very limited quantities, with memberships available to 500 fans in eligible zip codes within Kentucky and Washington D.C. Expansion of the program is planned for 2022 and in years to come.
Every three months, members will receive two unique whiskeys from the James B. Beam Distilling Co.’s portfolio of coveted specialty liquids and new-to-market innovations. The inaugural Barreled & Boxed experience, which members will receive in September, will include Little Book® Chapter 5 “The Invitation,” the recently launched fifth chapter in Freddie Noe’s acclaimed Little Book® Whiskey series, as well as some of the very last bottles of Little Book Chapter 1 “The Easy,” which was originally launched in 2017.
Membership also includes a behind-the-barrel look at the featured whiskeys, with access to a live virtual tasting event with Freddie Noe, a complementary VIP tour of the new James B. Beam Distilling Co. campus experience upon its reopening later this year and invitations to member-only events. Once enrolled, participants will remain enrolled until they opt out, and pricing will vary with each delivery pending the premium whiskeys included.
The launch of this milestone program comes at the same time as a lot of exciting activity at the James B. Beam Distilling Co. campus in Clermont, Ky. this fall, including a transformed campus experience and the opening of the Fred B. Noe Distillery, which will serve as the new home for many of the exciting whiskey innovations to be featured in Barreled & Boxed.
For more information about the James B. Beam Distilling Co. and the Barreled & Boxed program, please visit www.beamdistilling.com/barreled-and-boxed.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2021 Beam Suntory Inc. Chicago, IL
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