The Bar
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Crown Royal Unveils Crown Royal Marquis: A Bold New Whisky Crafted for the Next Era of Nightlife
Crown Royal announces the release of Crown Royal Marquis Blended Canadian Whisky, the latest innovation in its award-winning portfolio. Finished in Caribbean rum casks and aged to perfection, this distinctive blend is crafted for moments that start as a typical night out and turn unforgettable, reflecting the brand’s commitment to crafting exceptional whisky for every occasion. Crown Royal Marquis Blended Canadian Whisky…
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JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING
Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry – uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner. To view the Multimedia News Release, please…
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ZACAPA RUM AND AGUA BY AGUA BENDITA FUSE HIGH FASHION AND PREMIUM SPIRITS IN A CELEBRATION OF LATIN AMERICAN ARTISANSHIP WITH A LIMITED-EDITION COLLABORATION
Ron Zacapa, the acclaimed premium aged rum rooted in Guatemalan heritage, is thrilled to announce an exclusive collaboration with luxury Colombian fashion house Agua by Agua Bendita. As part of Zacapa’s ongoing commitment to creating a platform for creatives within the Latin American community, this partnership celebrates the region’s rich traditions and artisans that bring them to life. Seamlessly blending high…
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Oban Welcomes A New And Extraordinary Scotch Whisky | Oban 15 Cask Strength Sherry Cask Finish
In a world that moves fast, true craftsmanship takes time. Enter Oban’s latest release, Oban 15 Cask Strength Sherry Cask Finish – a limited-edition Single Malt Scotch Whisky that celebrates the mastery of patience and precision. Meticulously aged and carefully finished in Andalusian Sherry Casks, this expressive whisky invites drinkers to slow down, savor the moment and appreciate the craft. Oban Welcomes A…
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Sip into Summer: BACARDÍ® Rum Serves Up Tropical Vibes with New Passionfruit Flavor
Just in time for summer, BACARDÍ®, the world’s most awarded rum, is shaking up the flavored rum scene with the launch of BACARDÍ Passionfruit. Sweet, tangy, and irresistibly vibrant, this new launch blends the signature BACARDÍ white rum with bold passionfruit flavor. Sip into Summer: BACARDÍ® Rum Serves Up Tropical Vibes with New Passionfruit Flavor With tropical and citrus dominating flavored rum…
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El Mayor Tequila debuts new packaging
El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf…
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Sazerac Company Proudly Introduces Hawk’s Rock Distillery
Leading global spirits company Sazerac, which owns and operates award-winning distilleries and homeplaces worldwide including Buffalo Trace Distillery in Kentucky; Domaine Sazerac de Segonzac in Cognac, France; and Paul John Distillery in Goa, India, is proud to announce the renaming of its recently-acquired Irish Whiskey Distillery to Hawk’s Rock Distillery. Formerly known as Lough Gill Distillery, Hawk’s Rock will continue to produce and age Irish…
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The Finnish Long Drink Launches New Zero Sugar Variety Pack By Kindly Asking: Please Stop Calling Us A Seltzer
Just in time for summer sipping, The Finnish Long Drink, the Finnish-inspired spirit brand, is adding a Zero Sugar Variety Pack to its product lineup. The collection features a refreshing mix of four Citrus, four Peach, and four Pineapple cans—each with zero sugar, zero carbs, and just 99 calories per 12-ounce serving, making it one of the lowest-calorie options in the category. But…
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Avalon Spirits Launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength Expressions
Avalon Spirits launches Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength expressions inspired by the birthplace of the bourbon industry and the culture of experimentation that fueled its growth. From 1850 through Prohibition, an area of Louisville’s Main Street, called Whiskey Row, became the convergence point for America’s best bourbons as they were shipped down the Ohio River…
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Agave Boom Margaritas: Get Ready to SIP, SERVE, BOOM…Repeat!
Casa Maestri Distillery, the 8th largest tequila distillery in Mexico, is buzzing with innovation following the launch of Agave Boom Margaritas, a vibrant, ready-to-drink cocktail that encapsulates the bold spirit of Mexico in every sip. The brand made a splash at the WSWA Convention, quickly catching the attention of national distributors, all eager to partner. Demand skyrocketed, keeping the factory running at full capacity to…
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