Amazon Transparency

Press Releases

Amazon Transparency Launches in Japan, Australia

SEATTLE–(BUSINESS WIRE)–Sep. 30, 2020– Today, Amazon (NASDAQ: AMZN) announced the expansion of Transparency to two new countries – Japan and Australia – making it available in 10 countries where Amazon has a store. Amazon Transparency is also celebrating a milestone of enrolling over 10,000 brands into the program. Transparency, launched in 2018, is a product serialization service that builds on Amazon’s long-standing work and innovative solutions focused on ensuring that…