Bridgestone
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Press Releases
Bridgestone Launches Potenza Race R Track Tire for the 2026 Lamborghini Revuelto SV
Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, unveiled its latest semi-slick track tire, the Bridgestone Potenza Race R. The tire debuted at The Quail, A Motorsports Gathering 2026 alongside the new 2026 Lamborghini Revuelto SV (Super Veloce) as a bespoke variant of the track tire for the new SV supercar. Bridgestone launches Potenza Race R…
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Press Releases
Bridgestone Launches Premium Sports Motorcycle Tire BATTLAX RACING STREET RS12
Bridgestone Corporation (Bridgestone) today announced that it will launch the premium sports motorcycle tire BATTLAX RACING STREET RS12 in January 2026 for North American markets. Under the concept of ‘From Circuit to Street,’ by incorporating race tire technology, BATTLAX RACING STREET RS12 delivers the highest level of dry grip performance in the road-legal tire lineup of BATTLAX. The New Bridgestone…
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Press Releases
Bridgestone Launches RACING BATTLAX V03 Slick Motorcycle Tire
Bridgestone Corporation (Bridgestone) will launch its track-only premium motorcycle tire, the RACING BATTLAX V03, to the European and North American markets in 2026. The new Bridgestone RACING BATTLAX V03 is designed for both professional and amateur riders who pursue speed and the highest levels of grip. Bridgestone will launch the new, track-only premium RACING BATTLAX V03 motorcycle tire in European…
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Press Releases
Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks
Bridgestone Americas (Bridgestone) today announced the debut of the all-new Bridgestone Alenza Prestige tire, a premium highway tire for CUVs, SUVs and trucks. The Alenza Prestige tire features a new, refined tread pattern and Bridgestone’s ENLITEN™ Technology. With a limited mileage warranty up to 70,000 miles1, plus precise wet performance, the Alenza Prestige tire is engineered for an effortlessly luxurious driving…
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Press Releases
Bridgestone Chosen as Exclusive Tire Partner for Limited-Edition Lamborghini Fenomeno
Bridgestone, a global leader in premium tires and sustainable mobility solutions, has been named sole tire partner for Lamborghini’s new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant’Agata Bolognese design department, the Fenomeno celebrates both Lamborghini’s iconic design and brand exclusivity, with only 29 models of the limited-edition vehicle produced. With…
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Press Releases
Bridgestone Launches New All-Weather Trucking Tire with ENLITEN Technology
Bridgestone Americas (Bridgestone) today launched the new Bridgestone W920 tire, engineered to meet the year-round needs of trucking fleets. This tandem-axle radial drive tire is designed to excel in all weather conditions. The W920 features Bridgestone’s next-generation ENLITEN technology, tailored specifically for extended tire life and maximum traction while promoting a focus on enhanced sustainability1. The new Bridgestone W920 features…
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Press Releases
Bridgestone Launches All-New Turanza EverDrive Touring Tire with 80,000-mile Warranty for Sedans, CUVs and Minivans
Bridgestone Americas (Bridgestone) today announced the debut of the all-new Bridgestone Turanza EverDrive touring tire. Backed by an 80,000-mile limited warranty1 — Bridgestone’s longest mileage warranty — the Turanza EverDrive tire features a next-generation compound that helps protect against irregular and premature wear. Engineered for sedans, CUVs and minivans, the Turanza EverDrive tire can give drivers a sense of serenity and security…
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Press Releases
Bridgestone to Debut Industry-First 70% Recycled & Renewable Demonstration Tire at WasteExpo
Bridgestone Americas (Bridgestone) today announced the company will debut a demonstration commercial tire at WasteExpo. The tire supports the use of 70% recycled and renewable materials1, making it the first commercially available tire in industry history to reach the milestone. It is the company’s first waste-specific tire to earn ISCC PLUS certification, a globally recognized system that supports the transition to…
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Press Releases
Firestone Launches Affinity AS Touring Tire to Enhance the Ride Quality, Handling of Mainstream Sedans and CUVs
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of its latest touring tire, the Firestone Affinity AS tire. Designed for the most popular cars, the Affinity AS tire is a reliable and capable solution helping give drivers both confidence and peace of mind. The Firestone Affinity AS tire is built to last, featuring a tread compound that is engineered…
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Press Releases
Bridgestone Unveils Two New Tires with ENLITEN Technology and its Advanced Digital Service Dispatch Solution at TMC 2025
Bridgestone Americas (Bridgestone) today unveiled the new Bridgestone R273 Ecopia regional tire for the steer position and the Bridgestone Duravis M705 for mixed fleet vehicles in pick up and delivery (P&D) and last-mile delivery (LMD) fleets. Both are debuting at the 2025 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition. Both all-new tires feature the company’s next-generation ENLITEN…
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