Canadians

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Canadian Viewers Embrace Ad-Supported Streaming in Record Numbers

With ongoing constraints on household spending, and a wider variety of programming available, more Canadians than ever are streaming TV, specifically choosing Free-Ad-Supported Streaming Channels (FAST) more often as their go-to entertainment. Time spent with ad-supported content has skyrocketed in the past year, from 7.3 hours a week in 2024 to 10.2 hours a week in 2025, according to Roku’s…